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Blog Nov. 28, 2012 | Share

Thoughts on the MRC’s Viewable Impression Advisory

Choosing an accredited vendor who can measure cross-domain iframes and provide fully transparent accounting of measurability is the key to moving forward with viewable impressions. Read more

Press Release Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Read more

Blog Ott. 29, 2012 | Share

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement

Targeting Efficiency

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” Read more

Press Release Ott. 16, 2012 | Share

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media... Read more

Case Study Set. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Read more

Blog Ago. 20, 2012 | Share

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online fundraising or online advertising. Read more

Press Release Ago. 16, 2012 | Share

comScore Releases White Paper: “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics”

comScore, Inc. (NASDAQ: SCOR) today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics.” The white paper examines the ways in which the current oversupply of online ad inventory is weighing down the economics of the industry and inhibiting... Read more

Presentation Ago. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Read more

Whitepaper Ago. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Read more

Press Release Ago. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Read more