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Video Dic. 23, 2015 | Share

Shopping goes mobile - Mobile shopping spiked 60 percent this year

Shopping goes mobile

Shopping goes mobile - Mobile shopping spiked 60 percent this year View

Blog Dic. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Leggi di più

Video Dic. 18, 2015 | Share

Mobile shopping up 50%-60% season-to-date

Mobile shopping up 50%-60% season-to-date

Gian Fulgoni on CNBC - Mobile shopping up 50%-60% season-to-date View

Market Ranking Dic. 16, 2015 | Share

comScore Releases November 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 63.9 percent of search queries conducted. Leggi di più

Blog Dic. 14, 2015 | Share

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail. Leggi di più

Blog Dic. 9, 2015 | Share

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how the busiest shopping period of the year has performed up to this point. Through the first 36 days of... Leggi di più

Market Ranking Dic. 3, 2015 | Share

comScore Reports October 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the #1 smartphone platform... Leggi di più

Comunicato stampa Dic. 2, 2015 | Share

Cyber Monday Surpasses $3 Billion in Total Digital Sales to Rank as Heaviest U.S. Online Spending Day in History

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been spent online, marking a 6-percent increase versus the corresponding... Leggi di più

presentazione Dic. 1, 2015 | Share

State of the U.S. Online Retail Economy in Q3 2015

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market. Leggi di più

Video Dic. 1, 2015 | Share

Wal-Mart online dwarfed by king Amazon

Wal-Mart online dwarfed by king Amazon: comScore

Heading into the holiday shopping crush, there's really no comparison between Amazon and Wal-Mart when it comes to vying for shopper dollars on the Internet View