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presentazione Giu. 12, 2014 | Share

How Better Measurement Can Bring More Brand Advertising to Digital

This presentation covers viewability for the Chilean Market, best practices and benchmarks between different industries. Leggi di più

Data Gem Giu. 12, 2014 | Share

Spain vs. The Netherlands: The Digital Football Match

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. Leggi di più

Data Gem Giu. 12, 2014 | Share

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Mobile Only Percent Share of Digital Media Audiences

According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately one third of those living in the United States. Leggi di più

Market Ranking Giu. 11, 2014 | Share

comScore Releases May 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 67.6 percent of search queries conducted. Leggi di più

presentazione Giu. 11, 2014 | Share

Digital Banking Industry Trends and Observations

Digital Banking Industry Trends and Observations

New research from comScore and Fiserv showcases the device trends and usage across the myriad of options in the financial services marketplace today. Leggi di più

Comunicato stampa Giu. 11, 2014 | Share

Study: Consumers Demand More Flexibility When Shopping Online

Today, comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS), a global leader in logistics and transportation services, released these and other findings in the 3rd annual UPS Pulse of the Online Shopper™ Study. Leggi di più

Comunicato stampa Giu. 11, 2014 | Share

comScore Named a Top Trusted Website in the OTA’s 2014 Online Trust Honor Roll

comScore recognized for demonstrating leadership in brand protection, online security and privacy best practices for two consecutive years. Leggi di più

Blog Giu. 10, 2014 | Share

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question relating to the effectiveness of ads in the digital environment. In light of concerns around ad... Leggi di più

Blog Giu. 10, 2014 | Share

Six Questions: Gian Fulgoni, comScore

Six Questions Gian Fulgoni, comScore

For better or worse, comScore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable TV, how much does that challenge your position? Leggi di più

Libro bianco Giu. 9, 2014 | Share

From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’

TV to Total Video Cross-Platform Measurement in Action

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more content flows across screens and people consume more of it on digital platforms, advertisers... Leggi di più