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Market Ranking Lug. 21, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for June 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus... Leggi di più

Comunicato stampa Lug. 16, 2014 | Share

Nuova Sizmek Audience Suite: integrazione delle metriche di performance di Sizmek con i dati comScore validated Campaign Essentials™ o Nielsen Online Campaign Ratings™

Sizmek

Sizmek (NASDAQ: SZMK) annuncia oggi il lancio di Sizmek Audience Suite, uno strumento che unisce la misurazione delle performance delle campagne della piattaforma aperta Sizmek MDX, con i dati provenienti dalle due fonti leader nella misurazione: comScore vCE® e Nielsen Online Campaign Ratings. Sizmek rende dunque disponibile la nuova soluzione per... Leggi di più

Blog Lug. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Leggi di più

Comunicato stampa Lug. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Leggi di più

Libro bianco Lug. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Leggi di più

presentazione Lug. 8, 2014 | Share

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Captivating the Consumer in an Omni-Channel World The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success. Leggi di più

Market Ranking Lug. 3, 2014 | Share

comScore Reports May 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1... Leggi di più

Blog Lug. 2, 2014 | Share

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend more than half of their digital consumption time on mobile apps, leaving us without any doubt... Leggi di più

Blog Lug. 1, 2014 | Share

The Perils of Survey Data in Cross-Platform Measurement

The Perils of Survey Data in CrossPlatform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers have attempted to accomplish this measurement by conducting online surveys of consumers, asking... Leggi di più