Public Relations


Cerca

Stati Uniti
Blog Mar. 25, 2016 | Share

“Mobile is Eating Bricks and Mortar”

“Mobile is Eating Bricks and Mortar”

My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it valuable to elaborate a little on the issue in light of our upcoming 2016 U.S. Cross-Platform Future... Leggi di più

Blog Mar. 22, 2016 | Share

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where they unveiled the latest iPhone SE, it seemed like the perfect time to look back at how iPhone ownership has evolved over the past year with respect... Leggi di più

Video Mar. 22, 2016 | Share

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms. View

Blog Mar. 22, 2016 | Share

comScore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insights

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized by tremendously fragmented audiences who are watching and engaging with more content than... Leggi di più

Comunicato stampa Mar. 22, 2016 | Share

Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors... Leggi di più

Case Study Mar. 23, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including: Reducing invalid traffic across its brands, Automating optimization away from IVT, Saving $2 million dollars in wasted ad spend. Leggi di più

Market Ranking Mar. 21, 2016 | Share

comScore Releases February 2016 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and BroadbandTV topped the list of YouTube partner channels. Leggi di più

Market Ranking Mar. 21, 2016 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for February 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and... Leggi di più

Comunicato stampa Mar. 18, 2016 | Share

comScore and Viacom Ink Transformational Multi-Year Deal for Cross-Platform Measurement

Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a turning point in the business of television and advanced currency. Leggi di più

Market Ranking Mar. 16, 2016 | Share

comScore Releases February 2016 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64 percent of search queries conducted. Leggi di più