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Press Release Ott. 8, 2008 | Share

Southwest Airlines “Freedom From Fees” Policy Helps Boost Its Share of Online Tickets Sold Directly By Major Airlines

RESTON, VA, October 8, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of online ticket sales at the U.S. sites of leading airlines as well as consumer attitudes toward airline fees. The study found that Southwest sells nearly 2.5 times the dollar volume of online tickets at its site as its nearest competitor. From the... Read more

Press Release Ago. 15, 2008 | Share

comScore MMX Ranks Top 50 U.S. Web Properties for July 2008

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore MMX service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including... Read more

Press Release Giu. 4, 2008 | Share

comScore Study Finds Online Hotel Bookings Continue to Shift

RESTON, VA, June 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the online travel industry, which showed that supplier websites account for 72 percent of online hotel spend as of first quarter 2008, a 3-percentage point increase in dollar share from the previous year. Hotel market share through online travel agency sites (e.g.... Read more

Blog Apr. 7, 2008 | Share

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. Read more

Press Release Nov. 29, 2007 | Share

Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior

RESTON, VA, November 29, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the results of a new study conducted with The Kelsey Group, a leading research and strategic analysis firm focused on local media and advertising, that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.... Read more

Press Release Nov. 13, 2007 | Share

U.S. Retail E-Commerce Sales in October 2007 Grow 19 Percent Versus Last Year

RESTON, VA, November 13, 2007 – comScore, Inc. (NASDAQ: SCOR) today released U.S. e-commerce spending figures for October 2007, showing that retail e-commerce increased 19 percent versus year ago to nearly $10 billion. Read more

Press Release Ago. 17, 2007 | Share

comScore MMX Releases Top 50 Web Ranking for July

RESTON, VA, August 17, 2007 – comScore MMX (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw... Read more

Press Release Lug. 30, 2007 | Share

Retail E-Commerce Climbs 23 Percent in Q2 Versus Year Ago

RESTON, VA, July 30, 2007 – comScore (NASDAQ: SCOR) today released a report on U.S. e-commerce spending for the second quarter of 2007, which showed that non-travel (retail) e-commerce grew 23 percent versus year ago to $27.2 billion, while online travel spending increased 14 percent to $20.3 billion. Total U.S. e-commerce spending climbed 19 percent... Read more

Press Release Ott. 26, 2006 | Share

U.S. Non-Travel E-Commerce Spending By Consumers Increased 23 Percent in Q3 2006 Versus Year Ago

RESTON, Va., October 26, 2006 – comScore Networks, a leader in measuring the digital age, today reported its U.S. e-commerce sales estimates for the third quarter of 2006 and forecast for the entire year. In the third quarter, online non-travel (“retail”) spending increased to $23.1 billion (up 23 percent), while travel spending – despite a... Read more

Press Release Giu. 6, 2006 | Share

comScore Study Finds 35-Percent Increase in Number of Consumers Visiting Travel Sites

RESTON, Va., June 6, 2006 – comScore Networks, the leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online travel market in the U.S. comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues... Read more