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Data Gem Dic. 6, 2011 | Share

Convenience Leads as Top Reason for Purchasing on Smartphone

Reasons for Purchasing on a Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision. 52% of purchasers said available special offers/coupons were a factor in purchasing on their smartphone,... Read more

Data Gem Dic. 5, 2011 | Share

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

Location When Purchasing on a Smartphone

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks,... Read more

Press Release Dic. 2, 2011 | Share

comScore Reports October 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share.... Read more

Data Gem Nov. 21, 2011 | Share

iPhone Users More Likely to Access Retail Content via Apps than Android Users

US Retail access Method by Mobile OS

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods. Read more

Presentation Nov. 16, 2011 | Share

Digital Omnivores: Key Insights into Todays Connected Consumer Webinar

This webinar reviews key findings from the recently released report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, focusing on trends in cross-platform consumption and the industry implications these evolving consumer behaviors will have on the future of the digital landscape. Read more

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Read more

Data Gem Nov. 14, 2011 | Share

Majority of U.S. Mobile Users Now Access Mobile Media

Total US Mobile Audience

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience grew 19 percent to reach more than 118 million users as more Americans continue to utilize their phones... Read more

Press Release Nov. 4, 2011 | Share

comScore Reports September 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Data Gem Nov. 3, 2011 | Share

Tablets Contribute 30% of Non-Computer Traffic

Tablets Contribute 30% of Non-Computer Traffic

The Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of total Internet page views coming from mobile, tablets, and other non-computer devices - a sizeable increase of nearly 8 percentage points from May 2011.... Read more

Whitepaper Nov. 1, 2011 | Share

The comScore Data Passport - Second Half 2011

From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more