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Data Gem Nov. 3, 2011 | Share

Tablets Contribute 30% of Non-Computer Traffic

Tablets Contribute 30% of Non-Computer Traffic

The Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of total Internet page views coming from mobile, tablets, and other non-computer devices - a sizeable increase of nearly 8 percentage points from May 2011.... Read more

Whitepaper Nov. 1, 2011 | Share

The comScore Data Passport - Second Half 2011

From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Data Gem Ott. 14, 2011 | Share

Brew Feature Phone Users Show High Level of Engagement

Comparison of Post-Paid and Prepaid Subscriptions Among Mobile Subscribers

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity. The study found that 65.6 million feature phone users in the U.S. were currently on the Brew platform and similar to smartphone users, nearly... Read more

Data Gem Ott. 10, 2011 | Share

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

Share of non-computer traffic for the U.S.

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices. In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. The largest percentage from this share came from mobile devices, which drove... Read more

Press Release Ott. 5, 2011 | Share

comScore Reports August 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Read more

Presentation Set. 30, 2011 | Share

The New iPhone: Implications for the Operator Industry

What does the release of the next generation of iPhones mean for the U.S. mobile industry? In this report, we analyze the current mobile user landscape to see what is at stake for each of the players involved. Read more

Blog Set. 29, 2011 | Share

Let’s Talk iPhone

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Data Gem Set. 26, 2011 | Share

U.S. Smartphone Audience Growth by Age Segment

U.S. Smartphone Audience Growth by Age Segment

The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year. Read more

Data Gem Set. 21, 2011 | Share

In the UK, 1.7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Mobile Automotive Access Frequency

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns within the automotive vertical. Read more

Data Gem Set. 13, 2011 | Share

Tablets Show Promise for Making Online Purchases

Future Intent Tablet Purchases

Respondents to a June 2011 survey painted a very promising picture for both mobile and tablet devices when asked about future intent to make online purchases via connected devices. Nearly 50 percent of those with a tablet who don’t currently use it to make a purchase saw themselves making purchases online from their device within the next 1-2 years.... Read more