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Data Gem Mar. 2, 2011 | Share

Facebook and Twitter –Most European Users Between 15-24 Years Old

Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to Facebook and Twitter mirrors that of social networking site users in general, LinkedIn has an older... Read more

Blog Feb. 9, 2011 | Share

The Top 10 Digital Media Trends of 2010

comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... Read more

Data Gem Feb. 9, 2011 | Share

U.S. Demographic Profiles at Facebook and Twitter

U.S. Demographic Profiles at Facebook and Twitter

The comScore 2010 U.S. Digital Year in Review is now available for download. Facebook saw its share of visitors between the ages of 35-54 decline 3.6 percentage points to 35.4 percent, while the share of visitors under 18 (up 1.2 points to 11.1 percent) and age 55 and older (up 1.9 points to 13.2 percent) made the biggest gains. Twitter.com, meanwhile,... Read more

Data Gem Feb. 7, 2011 | Share

Sneak Peak: 2010 U.S. Digital Year in Review

Top 5 Web Properties US Dec 2009 - Dec 2010

In 2010, Facebook surpassed each of the top three largest web properties for share of time spent, capturing the #1 ranking in August 2010. Facebook now accounts for 12.3 percent of time spent online in the U.S., up from 7.2 percent a year ago. Read more

Data Gem Ott. 20, 2010 | Share

Top Social Network Publishers by Advertising Exposed Reach %

Top Social Network Publishers by Advertising Exposed Reach

Ads on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent. Read more

Data Gem Set. 21, 2010 | Share

Social Networking Sites Time Spent at Home vs. Work

Social Networking Sites Time Spent at Home vs Work

Share of time spent social networking from home and work locations varies across sites. A mere 7 percent of minutes spent on MySpace were accessed from a work location, compared to more than 20 percent for Facebook.com and Twitter.com. Read more

Data Gem Set. 17, 2010 | Share

Facebook and Other Social Networking Sites U.S. Share of Time Spent

Facebook and Other Social Networking Sites U.S. Share of Time Spent

Facebook and Other Social Networking Sites U.S. Share of Time Spent. Read more

Data Gem Set. 16, 2010 | Share

Visitor Demographics to Facebook.com

Composition of Visitors to Facebook.com in the U.S.

Persons age 25-34 account for the largest segment of Facebook users, with people over the age of 55 accounting for 13 percent of visitors. Read more

Data Gem Set. 15, 2010 | Share

Facebook Display Ad Share by Country

Facebook Display Ad Share by Country

Facebook.com ranks as the #1 publisher based on number of display ad impressions delivered. 3 out of every 10 display ad impressions in the U.K. are delivered on Facebook.com, representing its highest share across all markets. Read more

Blog Giu. 3, 2010 | Share

What History Tells Us About Facebook’s Potential as a Search Engine

The number of searches conducted on Facebook has been surging over the past year, more than doubling to 647 Million searches in the US as of March. While their numbers still pale in comparison to the 10.5 billion searches generated on Google during the same month, Facebook’s footprint in search is significant enough that many in the search community... Read more