Public Relations


Cerca

Ad Validation Stati Uniti
Comunicato stampa Ott. 3, 2012 | Share

New USATODAY.com Creates Better Viewing Experience for Consumers and Facilitates Visibility and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials... Leggi di più

presentazione Set. 19, 2012 | Share

From Data to Action – Best Practices for Validating and Optimizing Your Digital Campaigns

In this webinar, comScore Senior Industry Analyst Jason Patterson explores how you can use comScore's validated data to optimize and improve digital campaign results. Leggi di più

Comunicato stampa Ott. 1, 2012 | Share

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. This innovative new solution builds on comScore’s... Leggi di più

Case Study Set. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Leggi di più

Blog Ago. 16, 2012 | Share

Digital Scarcity Improves the Economics of Online Advertising

comScore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose of this paper is to explore the economic factors currently driving the online advertising market, which operates with unconstrained supply of ad inventory... Leggi di più

presentazione Ago. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Leggi di più

Libro bianco Ago. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Leggi di più

Blog Ago. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Leggi di più

Video Lug. 15, 2012 | Share

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. View

presentazione Mag. 17, 2012 | Share

State of US Online Retail Economy Q1 2012

comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. Leggi di più