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Ad Validation Stati Uniti
Data Gem Mar. 20, 2012 | Share

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions were delivered across 980 inappropriate sites to 92,000 individuals. This type of unsafe delivery... Leggi di più

Data Gem Feb. 24, 2012 | Share

3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in... Leggi di più

Video Ott. 4, 2011 | Share

Get a Lift with comScore AdEffx

comScore AdEffx™ is elevating advertising measurement. AdEffx is an end-to-end advertising effectiveness solution that brings a new level of confidence and continuity to the industry. Plan, test, validate and evaluate advertising success with a single, comprehensive solution designed for today's cross-media world. View

Blog Ago. 3, 2011 | Share

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition of AdXpose, combined with comScore’s existing Campaign Essentials product, will enable the... Leggi di più

Blog Giu. 22, 2011 | Share

comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore supplying online GRPs for more than five thousand ad campaigns since 2007. Today, comScore’s... Leggi di più

Blog Feb. 17, 2011 | Share

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response medium to a broadening brand-oriented medium. Leggi di più

Blog Dic. 7, 2010 | Share

Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will rid me of this meddlesome priest?” Back in 1170, some Knights in armor were only too happy... Leggi di più

Blog Nov. 8, 2010 | Share

The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how excited they are about our newly enhanced Campaign Essentials. This Carnival was a wonderful social... Leggi di più

Data Gem Ott. 12, 2010 | Share

Creative Up to 4 Times More Important than Media Plan

Influence on Shift in Brand Slaes

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. Leggi di più

Libro bianco Set. 17, 2010 | Share

When Money Moves to Digital, Where Should It Go?

In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand. Leggi di più