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Multi-Platform Stati Uniti
Blog Apr. 1, 2013 | Share

Multi-Platform Media Usage is Not a Zero Sum Game

More Screens Mean More Time Spent on Every Device

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Leggi di più

Comunicato stampa Mar. 25, 2013 | Share

comScore Announces U.S. Launch of MMX® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Leggi di più

presentazione Mar. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Leggi di più

presentazione Mar. 13, 2013 | Share

The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Leggi di più

presentazione Mar. 4, 2013 | Share

The Multi-Media Path to Purchase

Multi-Media Path to Purchase

In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Leggi di più

Video Feb. 28, 2013 | Share

Brave New Digital World

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View

Comunicato stampa Feb. 25, 2013 | Share

comScore Releases the “2013 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Leggi di più

Libro bianco Feb. 22, 2013 | Share

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Turning Big Data into Mobile Subscriber Insights

Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights... Leggi di più

Blog Feb. 19, 2013 | Share

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013

2013 U.S. Digital Future in Focus

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... Leggi di più

presentazione Feb. 19, 2013 | Share

State of the U.S. Online Retail Economy in Q4 2012

State of the Online Retail Economy Q4 2012

In this presentation, comScore Chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman, provide their quarterly analysis of key online retail trends in Q4 2012. Leggi di più