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Presentation Nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more

Blog Nov. 1, 2013 | Share

comScore Releases Top 50 U.S. Multi-Platform Properties for September 2013

comScore recently released its monthly ranking of U.S. web activity on desktop devices for the top online properties in September, and while these desktop rankings can tell us a great deal about consumer behavior on the Internet, it is becoming increasingly important to account for mobile (i.e. smartph one and tablet) activity for a more complete picture... Read more

Press Release Ott. 31, 2013 | Share

TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G

NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Read more

Data Gem Ott. 28, 2013 | Share

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobile

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied... Read more

Blog Ott. 24, 2013 | Share

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read more

Data Gem Ott. 23, 2013 | Share

92% of U.S. Time Spent with Photos Occurs on Mobile vs. Just 25% for Portals

Time Spent by Platform

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities and tasks. Read more

Video Ott. 21, 2013 | Share

Escape with Digital Analytix® Multi-Platform

Digital Analytix Multi-Platform

comScore Digital Analytix® Multi-Platform is the revolutionary enterprise analytics solution that is transforming modern business. View

Blog Ott. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read more

Whitepaper Ott. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with important context for understanding how having the right tools and, in turn, digital insights will... Read more

Presentation Ott. 7, 2013 | Share

The Multi-Screen Path to Purchasing

The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. Read more