Public Relations


Cerca

Multi-Platform Stati Uniti
Libro bianco Dic. 13, 2012 | Share

Brave New Digital World

A Manifesto for the Future of Digital Media Measurement & Analytics

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... Leggi di più

Libro bianco Ago. 28, 2012 | Share

How Multi-Screen Consumers Are Changing Media Dynamics

How Multi-Screen Consumers Are Changing Media Dynamics

comScore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research leverages comScore’s unique single-source multi-screen measurement panel, revealing critical learnings about the reach, exposure and engagement of Multi-Screen... Leggi di più

Comunicato stampa Giu. 8, 2012 | Share

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore, Inc. (NASDAQ: SCOR) today released new insights on the U.S. tablet market from comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month... Leggi di più

Comunicato stampa Giu. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Leggi di più

Blog Feb. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... Leggi di più

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Leggi di più

Libro bianco Ott. 10, 2011 | Share

Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits

Today’s digital environment is rapidly evolving, driven by the proliferation of devices people use to consume content at home, at work and on the go. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. The report analyzes the... Leggi di più

Data Gem Giu. 23, 2011 | Share

U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Computer Devices

Share of Traffic from Non-Computer Devices

Today, comScore launched Device Essentials - a service that provides an all-encompassing view of digital traffic from all web-enabled devices worldwide. The findings in the inaugural release provide the world's first glimpse into the share of traffic coming from various devices by device type and connection type. Leggi di più

Data Gem Nov. 15, 2010 | Share

Infographic: The Habits of Online Newspaper Readers

The Habits of Online Newspaper Readers

The Wall Street Journal posted this great infographic examining the habits of online newspaper readers by device type throughout the day. Leggi di più