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Blog Feb. 4, 2015 | Share

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they? Leggi di più

Blog Feb. 3, 2015 | Share

What Potential Does Pinterest Have as an Advertising Platform?

Pinterest Promoted Pins

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And while Pinterest may not grab the same headlines it used to, the platform has quietly and steadily... Leggi di più

Video Feb. 2, 2015 | Share

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Gian Fulgoni discusses Ad Viewability Problem at Beet Retreat 2015

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you thought "premium" publishers are off the hook, think again... View

Video Gen. 28, 2015 | Share

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

Ad Viewability drives better sales - Gian Fulgoni at Beet.TV Beet Retreat 2015

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Gian Fulgoni at the 2015 Beet Retreat. View

Market Ranking Gen. 27, 2015 | Share

comScore Releases December 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 195.7 million Americans watched online content videos via desktop computer in December 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leggi di più

Market Ranking Gen. 27, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique... Leggi di più

Blog Gen. 27, 2015 | Share

Solving the Multi-Platform Video Measurement Challenge

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth. Predictably, consumers have altered their TV viewing habits to reap the benefits of increased content... Leggi di più

Blog Gen. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Leggi di più

Video Gen. 23, 2015 | Share

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

App Wars

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. View

Video Gen. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. View