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Comunicato stampa Apr. 4, 2014 | Share

comScore Reports February 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Google... Leggi di più

Blog Apr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Leggi di più

Comunicato stampa Apr. 4, 2014 | Share

comScore’s Latest White Paper 2014 U.S. Digital Future in Focus Available for Download

Advertising, Mobile, Multi-Platform, Social, Video,

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Leggi di più

Data Gem Apr. 4, 2014 | Share

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Leggi di più

Blog Apr. 3, 2014 | Share

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leggi di più

Libro bianco Apr. 2, 2014 | Share

2014 U.S. Digital Future in Focus

2014 US Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leggi di più

Comunicato stampa Mar. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leggi di più

Blog Mar. 31, 2014 | Share

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Leggi di più

Blog Mar. 28, 2014 | Share

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leggi di più

Comunicato stampa Mar. 25, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore MMX service. For the third straight month, Americans flocked to tax websites as the season to file headed into full swing. February also brought about Valentine’s Day,... Leggi di più