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Comunicato stampa Feb. 18, 2015 | Share

comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App Publishers

Yahoo-Flurry

comScore, Inc. (NASDAQ : SCOR) today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo’s Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix® and MMX® Multi-Platform. Mobile app publishers around the globe using Flurry... Leggi di più

Video Feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View

Comunicato stampa Feb. 12, 2015 | Share

New Brightcove Video Player Receives Broad Support from the Video Ecosystem

Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that the new Brightcove Player, which powers the next generation of video experiences across Brightcove’s suite of products, has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player, whether through... Leggi di più

Blog Feb. 12, 2015 | Share

comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Kantar

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research panels and relationships – together to provide world class cross-platform audience and advertising... Leggi di più

Comunicato stampa Feb. 12, 2015 | Share

comScore and Kantar Announce Strategic Global Partnership to Accelerate Cross-Media Audience and Campaign Measurement

comScore (NASDAQ: SCOR) today announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the U.S., establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships... Leggi di più

Comunicato stampa Feb. 12, 2015 | Share

comScore, Inc. Reports Fourth Quarter and Full Year 2014 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the fourth quarter and full year 2014. comScore achieved record quarterly revenue of $90.1 million, an increase of 18% compared to the fourth quarter of 2013. GAAP loss before income taxes was $6.0 million, which reflects an impairment charge of $2.8 million related to our Mobile Operator... Leggi di più

Blog Feb. 11, 2015 | Share

Measurement Proves the Effectiveness of Mobile Advertising

Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Typically advertisers will require substantial proof before making large-scale changes to their media strategy, which is why the ability to measure mobile advertising effectiveness is... Leggi di più

Video Feb. 10, 2015 | Share

How Walmart & Target are winning mobile

Top mobile retailers

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile war? Yahoo Finance asked comScore co-founder Gian Fulgoni and while some of the usual suspects... View

Market Ranking Feb. 9, 2015 | Share

comScore Reports December 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Data Gem Feb. 9, 2015 | Share

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting in Better ROI

ConAgra

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed the online advertising game. Fortunately advertisers now have the tools needed to understand sources of waste, which they can use to increase the performance... Leggi di più