Comscore MMX Announces Top 50 U.S. Internet Property Rankings for March 2004

Travel, Real Estate, Automotive and Apparel See Spring Growth

RESTON, Va. April 22, 2004 – Comscore MMX today announced the Top 50 U.S. Internet Properties for the month of March 2004. In March, the active online population across U.S. home, work and university PCs totaled 154.1 million people. Spring break and Easter travel planning fueled increases across virtually all major sites in the Hotels & Resorts category, making it the top gaining category in March. With the mid-March airing of Wrestlemania XX, World Wrestling Entertainment grew by more than 50 percent versus February to become the top gaining online property this month.

“Many of this month’s traffic shifts were tied to the beginning of spring season and all that it brings,” said Peter Daboll, president and CEO of Comscore MMX. “Spring break, continued interest in auto- and home- buying, the onset of allergy season and the search for warm-weather apparel were key contributors to gains across a wide array of categories.”

Top 50 Properties
Three properties entered the Top 50 Properties in March (see table 1). Traffic to the online version of Target’s weekly promotional circular boosted Target Corporation 8 spots to number 47, while MyFamily Network moved 7 spots to number 49. Finally, Hewlett Packard moved up 1 spot to round out the Top 50 Properties.

Among the properties in both the February and March Top 50 rankings, iVillage.com and Travelocity posted the biggest moves. Seasonal holiday travel planning, boosted by a widely publicized site redesign, pushed Travelocity 7 spots higher to number 39. iVillage.com moved up 9 spots to number 26, largely as a result of the addition of Agora Media to its property.

Travel, Real Estate, Automotive and Apparel See Spring Growth
Internet users scouring the Web for spring break and Easter holiday hotel deals drove the Hotels & Resorts category up 15 percent versus February, the largest increase of any category in March (see table 2). Eight of the top 10 properties in the category saw double-digit increases in March.

Hotel suppliers have been fostering more direct consumer interaction with their brands, and those efforts may indeed have accelerated category growth, with the Hotels & Resorts category growing an impressive 31 percent versus year-ago. A number of hotel supplier properties, such as Intercontinental Hotels, ChoiceHotels.com, Harrahs.com, Radisson Hotels and Ramada.com, increased by approximately 50 percent or more versus March 2003. Marriott and Intercontinental Hotels both ranked among the top ten gaining properties from February to March, posting increases of 44 and 25 percent, respectively.

Spring break travel was also a likely contributor to a 7-percent increase in visitors to the Maps category. In total, more than 45 million people, or about one in three Internet users, visited the category in March. More than half of all visitors to the Hotels & Resorts category also visited the Maps category, underscoring the importance of the Web as a pre-trip planning resource for millions of travelers – and the value of interactive marketing to advertisers in markets visited by those travelers.

A number of entertainment events contributed to substantial gains at several properties and categories in March. With the March 14 airing of Wrestlemania XX – the Super Bowl of professional wrestling – World Wrestling Entertainment (WWE) had all other top gaining properties up against the ropes. WWE packed in 2.8 million unique visitors in March, representing an increase of nearly one million unique visitors or more than 50 percent versus February, and making WWE the champion among top gaining Web properties for the month (see table 3).

Coverage of the NCAA Basketball Tournament, buildup to the Major League Baseball season (and related fantasy league activity) and early coverage and analysis of the NFL draft helped Sportsline.com Sites and Fox Interactive Media post increases of 48 and 30 percent, respectively.

“Bush Shootout,” a spoof game featuring President Bush and Condoleezza Rice, helped MiniClip.com shoot up 44 percent versus February. The game, which was widely circulated by e-mail in March, drew an impressive 1.4 million visitors in the month.

The approach of warmer weather along with the looming threat of rising interest rates drove the Automotive-Resources and Real Estate categories up by 13 and 9 percent, respectively. Auto-Resources growth leaders in March included AOL Proprietary Auto, Automotive.com and Autobytel, which each saw increases of 15 percent or more.

The search for spring and summer clothes, along with prior season closeouts, propelled most major properties in the Retail-Apparel category up in March. Among the top 20 Apparel category properties, ColdwaterCreek.com, BananaRepublic.com, LLBean.com, Alloy and OldNavy.com posted the largest month-over-month increases. Comscore online sales data have shown apparel to be one of the largest and strongest growth categories in the past year, and the arrival of warm weather to major U.S. cities offers online retailers opportunities to continue that trend.

Finally, with the onset of allergy season, the Health-Information category jumped 11 percent from February to March, with nearly every major site in the category showing month-over-month increases.

Top 50 Ad Focus Ranking
Introduced in October 2003, Comscore MMX Ad Focus reporting provides a unique ranking of top Web entities that are supported in whole or in part by online advertising (see table 4).

The composition and order of the top five Ad Focus entities remained constant from February to March, while MSN.COM Homepage and AOL Proprietary cracked the top ten by taking the final two spots. In addition, ClickAgents Network and Yahoo! Get Local jumped 13 and 8 spots to claim the number 25 and 40 rankings, respectively.

TABLE 1

Top 50 Properties
March 2004
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors
(000)

Rank

Property

Unique Visitors (000)

Total Internet Users

154,051

1

Yahoo! Sites

110,754

26

iVillage.com: The Womens Network

15,392

2

Time Warner Network

110,618

27

Gannett Sites

15,117

3

MSN-Microsoft Sites

109,660

28

Cox Enterprises Inc.

14,815

4

eBay

69,701

29

CareerBuilder, Inc.

14,380

5

Google Sites

65,029

30

Classmates.com Sites

14,080

6

About/Primedia

38,961

31

Weatherbug.com Property

13,926

7

Terra Lycos

37,339

32

Sony Online

13,714

8

Amazon Sites

35,526

33

Wal-Mart

13,474

9

Viacom Online

26,906

34

ORBITZ.COM

13,342

10

Walt Disney Internet Group (WDIG)

25,236

35

Adobe Sites

13,269

11

CNET Networks

23,923

36

eUniverse Network

13,218

12

Excite Network

23,616

37

News Corp. Online

12,496

13

Verizon Communications Corporation

23,484

38

AmericanGreetings Property

12,380

14

Weather Channel, The

22,882

39

Travelocity

12,206

15

Real.com Network

22,407

40

Trip Network Inc.

11,760

16

Symantec

21,550

41

Vivendi-Universal Sites

11,713

17

Monster

18,355

42

United Online, Inc

11,468

18

Shopping.com Sites

18,004

43

Comcast Corporation

11,426

19

Expedia Travel

17,570

44

Earthlink

11,426

20

Ask Jeeves

17,524

45

IRS.GOV

11,220

21

Gorilla Nation Media

16,808

46

Bank of America

10,985

22

InfoSpace Network

16,614

47

Target Corporation

10,850

23

AT&T Properties

16,086

48

Apple Computer, Inc.

10,371

24

SBC Communications

15,996

49

MyFamily Network

10,289

25

EA Online

15,749

50

Hewlett Packard

10,181

TABLE 2

Top Ten Gaining Categories by Unique Visitors
March 2004 vs. February 2004
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Feb-04(000)

Mar-04(000)

Percentage Change

Total Internet Users

152,056

154,051

1%

Travel-Hotels/Resorts

19,779

22,640

15%

Business/Finance-Online Trading

10,179

11,641

14%

Automotive-Resources

39,637

44,611

13%

Retail-Movies

12,824

14,324

12%

Community-Teens

21,500

23,937

11%

Health-Information

36,177

40,057

11%

Automotive

47,233

52,128

10%

Retail-Apparel

32,955

36,040

9%

Real Estate

29,043

31,501

9%

Maps

42,478

45,457

7%

TABLE 3

Top Ten Gaining Properties by Percentage Change in Unique Visitors*
March 2004 vs. February 2004
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Property

Feb-04
(000)

Mar-04
(000)

Percentage
Change

Rank by
Unique Visitors

Total Internet Users

152,056

154,051

1%

N/A

World Wrestling Entertainment (WWE)

1,846

2,808

52%

244

Sportsline.com Sites

4,591

6,774

48%

91

MINICLIP.COM

2,730

3,928

44%

173

Marriott

2,207

3,170

44%

210

HOMEGAIN.COM

2,190

3,143

44%

213

Mars, Inc.

2,280

3,090

36%

219

Fox Sports Interactive Media

2,233

2,907

30%

240

Fidelity Investments

3,024

3,776

25%

177

Intercontinental Hotels Group

2,492

3,103

25%

216

HOMEDEPOT.COM

4,756

5,845

23%

110

*Ranking based on the top 250 properties in March

TABLE 4

Ad Focus Ranking
Unique Visitors (000)
Total U.S. - Home, Work and University Locations
March 2004

Rank

Property

Unique Visitors
(000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet Users

154,051

100%

1

Yahoo!

108,111

70%

26

AOL Prop Instant Message

25,663

17%

2

Advertising.com**

107,883

70%

27

WindowsMedia

25,604

17%

3

MSN

98,287

64%

28

My Yahoo!

24,203

16%

4

YAHOO.COM Home Page

71,807

47%

29

MSN Messenger Service

24,001

16%

5

GOOGLE.COM*

63,057

41%

30

Excite Network

23,616

15%

6

Yahoo! Search

59,755

39%

31

WINDOWSMEDIA.COM*

23,276

15%

7

Google Web Search

58,494

38%

32

AOL Prop News

23,206

15%

8

Yahoo! Mail

53,171

35%

33

ABOUT.COM

22,478

15%

9

MSN.COM Home Page

52,021

34%

34

Yahoo! News

22,258

14%

10

AOL Proprietary

49,673

32%

35

CNN

22,137

14%

11

MSN Search

48,912

32%

36

WEATHER.COM

21,856

14%

12

ValueClick Network**

48,480

32%

37

AOL.COM Home Page

21,744

14%

13

MaxOnline**

48,071

31%

38

Real.com Media Sites

20,960

14%

14

MSN Hotmail

46,340

30%

39

Yahoo! Messenger

20,690

13%

15

MaxOnline Network**

42,995

28%

40

Yahoo! Get Local

20,423

13%

16

24/7 Real Media**

41,639

27%

41

BURST! Media Youths and Students**

20,360

13%

17

AOL Prop Email

40,458

26%

42

GATOR.COM

20,255

13%

18

BURST! Media**

39,199

25%

43

Gator Sites

20,255

13%

19

AOL Prop Search

34,629

23%

44

REAL.COM*

19,551

13%

20

Yahoo! Geocities

34,331

22%

45

Yahoo! Messenger (App)

19,130

12%

21

Lycos

34,143

22%

46

AOL Prop People Connection

18,764

12%

22

Claria

33,160

22%

47

MSNBC

18,557

12%

23

MAPQUEST.COM*

30,944

20%

48

MSNBC.COM

18,511

12%

24

GATOR (App)

29,604

19%

49

Monster Network

18,355

12%

25

ClickAgents Network**

28,774

19%

50

24/7 Real Media RON**

18,242

12%

**Indicates that this entity is an advertising network.

About Comscore MMX
Comscore MMX, a division of Comscore Networks, provides industry-leading Internet audience measurement services that report – with unmatched accuracy - details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX continues the tradition of quality and innovation established by its MMX syndicated Internet ratings - long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers - while drawing upon Comscore's advanced technologies to address important new industry requirements. All Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore Networks
Comscore Networks provides unparalleled insight into consumer behavior. This capability is based on a representative cross-section of more than 1.5 million global Internet users who have given Comscore explicit permission to confidentially capture their Web-wide browsing, buying and other transaction behavior, including offline purchasing. Through its patent-pending technology, Comscore measures what matters across the entire spectrum of surfing and buying behavior. This deep knowledge of customers and competitors helps clients design more powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as Microsoft, The Newspaper Association of America, Knight Ridder Digital, Best Buy, Verizon, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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