RESTON, VA, December 19, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In November 2008, Americans conducted 12.3 billion core searches, a 3-percent decline versus October, which can primarily be attributed to November having one fewer days in the month.
November 2008 U.S. Core Search Rankings
Google Sites led the U.S. core search market in November with 63.5 percent of the searches conducted, up 0.4 percentage points from October, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.3 percent), Ask Network (4.0 percent), and AOL LLC (3.8 percent).
Comscore Core Search Report*November 2008 vs. October 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Oct-08
Nov-08
Point Change
Nov-08 vs. Oct-08
Total Core Search
100.0
N/A
Google Sites
63.1
63.5
0.4
Yahoo! Sites
20.5
20.4
-0.1
Microsoft Sites
8.5
8.3
-0.2
Ask Network
4.2
4.0
AOL LLC
3.7
3.8
0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 12.3 billion searches at the core search engines, down 3 percent from October. Google Sites handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft Sites with 1 billion.
Search Queries (MM)
Percent Change
12,642
12,264
-3%
7,971
7,784
-2%
2,589
2,506
1,080
1,015
-6%
530
494
-7%
472
465
-1%
November U.S. Expanded Search Rankings
In the Comscore November 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.8 billion searches, flat versus October. Yahoo! Sites ranked second with 2.6 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 725 million.
Comscore Expanded Search Query ReportNovember 2008 vs. October 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
18,389
18,058
10,759
10,767
0%
Google
8,179
7,976
YouTube/All Other
2,580
2,791
8%
2,715
2,620
Yahoo!
2,685
2,594
All Other
30
26
-13%
1,125
1,053
MSN-Windows Live
1,035
959
Microsoft/All Other
90
94
4%
770
725
AOL Search Network
424
412
MapQuest/All Other
346
313
-10%
683
631
-8%
Ask.com
362
326
MyWebSearch.com/ All Other
321
305
-5%
Fox Interactive Media
574
543
MySpace
563
535
11
8
-27%
eBay
464
469
1%
Craigslist.org
378
369
Facebook.com
185
162
-12%
Amazon Sites
138
157
14%
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com