Number of U.K. Online Videos Viewed Approaches 5 Billion in April 2009, up 47 Percent Vs. Year Ago

YouTube Display Ads Reached 18 Million People in the U.K. During the Month

LONDON, U.K., July 6, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K. Internet users viewed a total of 971 million online display ads on multimedia sites during the month, based on data from Comscore Ad Metrix, a recently introduced service in the U.K. providing competitive intelligence on online display advertising.

Google Sites Leads U.K. in Online Video Viewership

Google Sites ranked as the top U.K. online video property in April with 2.4 billion videos viewed, an increase of 58 percent versus year ago, driven by the popularity of YouTube.com, which accounted for 99 percent of all videos viewed on the property. BBC Sites ranked second with 79 million videos viewed, followed by ITV Sites (34.7 million videos), Megavideo.com (31.7 million videos), and Microsoft Sites (30.2 million videos). Each of the top ten video properties experienced double-digit growth during the past year, while several saw their number of videos viewed multiply by a factor of two or three.

Top U.K. Online Video Properties Ranked by Total Videos Viewed (000)*

April 2009 vs. April 2008

Total U.K. – Age 15+, Home & Work Locations**

Source: Comscore Video Metrix

Property

Apr-2008

Apr-2009

% Change

Total Internet : Total Audience

3,178,930

4,659,215

47%

Google Sites

1,532,531

2,415,292

58%

BBC Sites

47,495

79,416

67%

ITV Sites

17,191

34,723

102%

Megavideo.com

10,298

31,743

208%

Microsoft Sites

23,907

30,205

26%

Channel4

12,256

20,434

67%

Dailymotion.com

11,143

20,155

81%

AOL LLC***

2,615

19,135

632%

Fox Interactive Media

N/A

18,919

N/A

Facebook.com

5,148

17,028

23

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

“With nearly five billion videos viewed in the U.K. in April, online video is a powerful and growing vehicle for online advertising placement,” said Mike Read, SVP and managing director, Comscore Europe. “The online video market currently relies heavily on display ads for monetization, and in the coming months and years we can expect that video ads will play an even more prominent role. Despite the market’s overwhelming size and audience at this phase of the growth curve, it is also clear that we’re still in the early stages of advertising optimization and effectiveness in this increasingly important entertainment channel.”

18 Million People Were Exposed to a Display Advertisement on YouTube in April

Of the 36.8 million U.K. Internet users in April, 35.4 million (96 percent) were exposed to some form of display advertising, which includes static banners, rich media, and video ads. YouTube.com delivered display ads to the most people in the multimedia category, with 18.5 million visitors viewing a total of 621 million display ads. Metacafe ranked second with 1.6 million ad-exposed visitors, followed by WindowsMedia (1.2 million ad-exposed visitors) and MySpace Video (1 million ad-exposed visitors).

Top U.K. Multimedia Display Ad Publishers Ranked by Total Display

Advertising Exposed Unique Visitors (000)*

April 2009

Total U.K. – Age 15+, Home & Work Locations*

Source: Comscore Ad Metrix

Property

Total Display Ad Views (MM)

Advertising Exposed Unique Visitors (000)

Total Internet : Total Audience

58,105

35,350

Multimedia

971

21,825

YouTube.com

621

18,492

Metacafe

11

1,609

WindowsMedia

3

1,201

MySpace Video

4

1,002

Justin.tv

19

916

Dailymotion.com

9

909

Supernovatube.com

7

740

Videojug.com

2

585

Veoh.com

8

429

Mefeedia.com

1

286

*Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension).

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



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