Hulu Viewer Engagement Up 120 percent vs. Year Ago to 2.4 Hours of Video per Viewer in February
RESTON, VA, April 13, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2010 data from the Comscore Video Metrix service showing that more than 174 million U.S. Internet users watched online video during the month. Video viewers at Hulu watched a record amount of video per person during the month at 2.4 hours per viewer.
Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched 28.1 billion videos in February, with Google Sites ranking as the top video property with 11.9 billion videos, representing 42.5 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Hulu ranked second with 912.5 million videos, or 3.2 percent of all online videos viewed. Microsoft Sites ranked third with 623 million (2.2 percent), followed by Yahoo! Sites with 455 million (1.6 percent) and Turner Network with 318 million (1.1 percent).
Top U.S. Online Video Content Properties* by Videos ViewedFebruary 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share of Videos (%)
Total Internet : Total Audience
28,123,542
100.0
Google Sites
11,950,024
42.5
Hulu
912,525
3.2
Microsoft Sites
622,569
2.2
Yahoo! Sites
454,761
1.6
Turner Network
317,623
1.1
Viacom Digital
305,155
Fox Interactive Media
290,181
1.0
CBS Interactive
289,303
AOL LLC
240,102
0.9
Megavideo.com
188,555
0.7
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 174 million viewers watched an average of 161 videos per viewer during the month of February. Google Sites attracted 133.2 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 53.5 million viewers (8.5 videos per viewer) and CBS Interactive with 45.3 million viewers (6.4 videos per viewer). The average Hulu viewer watched 23.3 videos during the month, representing another all-time high for the property.
Top U.S. Online Video Content Properties* by Unique ViewersFebruary 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
174,227
161.4
133,245
93.9
53,523
8.5
45,298
6.4
41,886
14.9
40,053
7.2
39,213
23.3
Facebook.com
36,632
5.1
35,348
8.6
31,822
10.0
28,986
8.3
Top Video Ad Networks by Potential Reach
In February, Tremor Media ranked as the top video ad network with a potential reach of 81.7 million viewers, or 46.9 percent of the total video viewing audience. YuMe Video Network ranked second with a potential reach of 75.5 million viewers (43.3 percent penetration) followed closely by Advertising.com Video Network with 74.8 million viewers (42.9 percent).
Top U.S. Online Video Ad Networks by Potential Reach of Unique ViewersFebruary 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Tremor Media - Potential Reach
81,745
46.9
YuMe Video Network - Potential Reach
75,516
43.3
Advertising.com Video Network - Potential Reach
74,828
42.9
BBE - Potential Reach
73,628
42.3
Break Media Network - Potential Reach
68,787
39.5
ScanScout Network - Potential Reach
66,604
38.2
BrightRoll Video Network - Potential Reach
61,313
35.2
SpotXchange Video Ad Network - Potential Reach
60,870
34.9
TidalTV - Potential Reach
46,880
26.9
Adconion Video Network - Potential Reach
45,517
26.1
Other notable findings from February 2010 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com