Comscore Releases July 2013 U.S. Online Video Rankings

Google Sites Audience Swells 6 Percent to 168 Million in July

RESTON, VA, August 19, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 187 million Americans watched more than 48 billion online content videos in July, while the number of video ad views totaled 19.6 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 167.9 million unique viewers (up 6 percent since June), followed by Facebook with 61.3 million, AOL, Inc. with 57.9 million, VEVO with 49.6 million and Microsoft Sites with 49.6 million. More than 48 billion video content views occurred during the month, with Google Sites generating the highest number at nearly 17.7 billion, followed by AOL, Inc. with 793 million and Facebook with 741 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
July 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

187,430

48,466,326

1,353.8

Google Sites

167,894

17,717,106

544.0

Facebook

61,320

741,336

21.6

AOL, Inc.

57,857

792,719

50.1

VEVO

49,635

613,794

42.1

Microsoft Sites

49,610

668,442

34.0

NDN

49,142

560,024

92.3

Yahoo! Sites

42,043

324,436

76.7

Viacom Digital

39,721

446,401

48.1

Amazon Sites

37,990

146,291

26.0

Turner Digital

30,627

254,803

38.5

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 19.6 billion video ads in July, with Google Sites ranking #1 with 3.4 billion ad impressions. BrightRoll Platform came in second with 2.1 billion ads, followed by Adap.tv with 2.1 billion, LiveRail.com with 1.8 billion and Specific Media with 1.4 billion. Time spent watching video ads totaled 7.4 billion minutes, with BrightRoll Platform and Adap.tv delivering the highest duration of video ads at 1 billion minutes each. Video ads reached 55 percent of the total U.S. population an average of 114 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 69.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
July 2013
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

19,600,333

7,428

114.3

55.4

Google Sites

3,395,788

319

29.8

36.8

BrightRoll Platform**†

2,115,799

1,032

12.8

53.6

ADAP.TV†

2,092,012

1,012

17.0

39.7

LIVERAIL.COM†

1,827,670

618

25.7

23.0

Specific Media**

1,395,294

537

13.4

33.6

TubeMogul Video Ad Platform†

1,280,360

393

14.6

28.4

Hulu

1,161,485

447

69.2

5.4

Tremor Video**

751,397

364

11.5

21.0

NDN

725,758

199

16.1

14.6

Videology†

624,326

230

9.0

22.4

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The July 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.6 million viewers. Fullscreen held on to the #2 position with 34.5 million viewers, followed by Maker Studios Inc. with 28.6 million, Warner Music with 27.6 million and ZEFR (formerly MovieClips) with 26.5 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (76 minutes per viewer), followed by Maker Studios Inc. (92 minutes per viewer). VEVO streamed the greatest number of videos (582 million), followed by Maker Studios Inc. (531 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers
July 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,635

581,895

40.6

Fullscreen @ YouTube

34,465

353,275

32.7

Maker Studios Inc. @ YouTube

28,594

530,738

69.6

Warner Music @ YouTube

27,648

164,463

19.1

ZEFR @ YouTube

26,473

136,972

14.3

The Orchard @ YouTube

22,129

86,843

11.4

Machinima @ YouTube

18,177

417,479

91.8

UMG @ YouTube

16,948

56,890

9.6

BroadbandTV @ YouTube

16,033

136,400

28.1

SonyBMG @ YouTube

13,987

39,669

8.3

Other notable findings from July 2013 include:

  • 86.6 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 28.8 percent of all videos viewed and 2.8 percent of all minutes spent viewing video online.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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