There is no doubt about how multi-platform and mobile consumption is changing the digital scene in Brazil. While Brazilian users are spending more time on mobile, desktop remains a tremendous opportunity to continue to reach a large portion of the total digital population. It’s time to focus on people, regardless the platforms for digital consumption.
Luciana Burger, VP Brasil, comScore Inc.
- 4:00 pm
Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising.
Duncan Trigg, VP Advertising Effectiveness at comScore Tracey Lewis, Digital and Ecommerce Analytics Lead at Kellogg
- 1:30 pm
comScore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan