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presentazione Nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. Leggi di più

presentazione Nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. Leggi di più

Libro bianco Nov. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. Leggi di più

presentazione Ott. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Leggi di più

presentazione Ott. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... Leggi di più

presentazione Set. 25, 2014 | Share

The State of the Mobile Industry

Mobile Category Share of Time Spent

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry. Leggi di più

presentazione Set. 17, 2014 | Share

State of the U.S. Online Retail Economy in Q2 2014

State of the US Online Retail Economy in Q2 2014

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, spoke at Channel IQ's Compass 2014 Conference, delivering an address on the State of the U.S. Online Retail Economy in Q2 2014. Leggi di più

presentazione Set. 15, 2014 | Share

UPS Pulse of the Online Shopper: A Customer Experience Study

UPS Pulse of the Online Shopper A Customer Experience Study

Today’s consumers are complex, and want the ability to search for and purchase products when, where and on whatever device they please. This demand for cross-channel convenience begs the question: How can retailers provide a superior shopping experience across channels that also increases brand loyalty? Leggi di più

presentazione Set. 2, 2014 | Share

comScore 2014 Latin America & U.S. Hispanic Digital Summit

Learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments. Review our 2014 LATAM Digital Future in Focus with the latest digital highlights, explore prevailing trends and view exciting new tools in action. Leggi di più

presentazione Ago. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Leggi di più