The Top Burning Issues in Digital in Germany
Relatore: Thomas Renk, VP D/A/CH, comScore Europe
Evento: comScore Frühstück Event
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform measurement.