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Blog Apr. 29, 2016 | Share

Kantar and comScore expand upon partnership, add SimilarWeb

Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions to marketers. Leggi di più

Blog Apr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Leggi di più

Comunicato stampa Apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Leggi di più

Libro bianco Apr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Leggi di più

Blog Apr. 22, 2016 | Share

comScore and Our Continued MRC Accreditation Momentum

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited MMX, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; MMX is the first and only digital content ratings service... Leggi di più

Comunicato stampa Apr. 20, 2016 | Share

comScore e Facebook insieme per mettere a disposizione dei clienti dati sulla viewability

Oggi, comScore, Inc. (NASDAQ: SCOR) ha annunciato una partnership con Facebook che consentirà alla società di mettere a disposizione i dati di viewability per le campagne erogate sul social network direttamente dal modulo Ad Validation della suite validated Campaign Essentials™ (vCE®). Questa partnership globale riguarda le metriche di viewability... Leggi di più

Comunicato stampa Apr. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Leggi di più

presentazione Apr. 18, 2016 | Share

From the Dealership to the Livingroom: Reach Your Auto Intenders

From the Dealership to the Livingroom Reach Your Auto Intenders

In this presentation Julia Johnston, comScore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys. Leggi di più

Comunicato stampa Apr. 15, 2016 | Share

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year. Leggi di più

presentazione Apr. 11, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Combating Fraud to Drive ROI

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend. Leggi di più