Marzo 26, 2012 - Evento: comScore Whitepaper

Changing How the World Sees Digital Advertising


Vice President, Marketing & Insights
Anne Hunter
VP Advertising Effectiveness Products
Linda Abraham
Co-Founder
original

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served, or gross, impressions, which are currently the established currency for online ad measurement. Ideally, this research will help to promote the broad adoption of new standard measures that reflect the true delivery of a campaign and generate greater visibility and transparency across the industry and across media

vCE Logos

Prodotti affini

    Ad Metrix

    Ad Metrix® fornisce una panoramica completa sui target effettivamente esposti alle campagne pubblicitarie online e sulle relative creatività, permettendo di paragonare il...
    Per saperne di più

    vCE 2.0

    validated Campaign Essentials (vCE) è una soluzione olistica di validazione delle campagna online che fornisce informazioni dettagliate sulle campagne, con una reportistica...
    Per saperne di più