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Comunicato stampa Apr. 9, 2015 | Share

comScore to Report First Quarter 2015 Financial Results on May 5

comScore, Inc. (NASDAQ: SCOR) today announced it will report its first quarter 2015 financial results before U.S. financial markets open on Tuesday, May 5, 2015. Leggi di più

Comunicato stampa Mar. 26, 2015 | Share

comScore’s Latest Whitepaper 2015 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Leggi di più

Comunicato stampa Mar. 19, 2015 | Share

comScore Announces Beta Release of Mobile Metrix® in Colombia to Measure Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) announced the Beta launch of Mobile Metrix® in Colombia for reporting on app and browser audiences on smartphones and tablets. Mobile Metrix helps publishers demonstrate the size and value of their mobile audiences, and helps media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile... Leggi di più

Comunicato stampa Mar. 12, 2015 | Share

comScore Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization... Leggi di più

Comunicato stampa Mar. 12, 2015 | Share

comScore Appoints Duncan Trigg as Vice President of Advertising Effectiveness

comScore today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around comScore’s advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London. Leggi di più

Comunicato stampa Mar. 3, 2015 | Share

Global Study Reveals Online Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale. Leggi di più

Comunicato stampa Mar. 3, 2015 | Share

Study Reveals European Online Shoppers Demand Flexibility

UPS (NYSE: UPS), a global leader in logistics and transportation services, and comScore, Inc. (NASDAQ: SCOR) today released the second UPS Pulse of the Online Shopper™ Europe study, analyzing what drives an online shopper’s full path to purchase. Results show the advent of the ‘flex shopper’ – an online buyer who easily switches channels... Leggi di più

Comunicato stampa Mar. 3, 2015 | Share

Study Reveals Asian Shoppers Demand Flexibility

Creating personalized e-commerce experiences and providing alternate delivery locations are helping retailers boost customer satisfaction. According to the UPS Pulse of the Online Shopper™ study, online shoppers in Asia continue to be the least satisfied with their online and in-store shopping experiences. Leggi di più

Comunicato stampa Feb. 26, 2015 | Share

comScore is Selected by IPG Mediabrands Latin America as a Preferred Strategic Partner for Digital Campaign Ratings

By identifying comScore vCE® as a Preferred Solution for its clients, IPG Mediabrands expects to bring optimization and solutions to improve their Digital Display and Video Campaigns. Leggi di più

Comunicato stampa Feb. 25, 2015 | Share

comScore Introduces Mobile Metrix® in the UK to Measure Total Mobile Audience Behaviour Across Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore’s Unified Digital Measurement™ (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level... Leggi di più