Comscore MMX Ranks Top-Growing Properties and Site Categories for March 2010

Purchase Incentives Drive Traffic to Auto Manufacturer Sites

Healthcare Reform Boosts Interest at Political News Sites

RESTON, VA, April 19, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for March 2010 based on data from the Comscore MMX service. Automaker discounts and incentives compelled millions of Americans to visit auto manufacturer sites to seek information and investigate possible purchases. Political news and information sites also saw sizeable gains in traffic as Americans tuned into the debate over passage of the congressional healthcare bill.

“Auto manufacturers relied on incentives and promotions to boost sales before the end of the quarter, sending more Americans to research their purchases online prior to buying,” said Jack Flanagan, executive vice president of Comscore MMX. “As automakers compete in this challenging market, it is ever more important for consumers to research all of their options online before making these important purchase decisions. Americans also looked to stay abreast of the monumental healthcare bill negotiations in March by closely following political news and information online.”

Automakers Drive the Deals Home

Auto Manufacturers ranked as the top-gaining site category in March, growing 23 percent to more than 30 million visitors, as potential buyers researched vehicle options online. General Motors led the category with 7.6 million visitors, up 32 percent during the month. Hyundai Motors, Inc. grabbed the #2 position with 5.4 million visitors, representing a 222-percent surge since February. Toyota attracted 5.1 million visitors, followed closely by Ford Motor Company with 5.0 million (up 3 percent). Chevrolet.com grew 71 percent to 4.4 million visitors, while Honda attracted 3.6 million visitors.

Americans Debate Healthcare Reform Online

Political sites grew 18 percent in March to 20.5 million visitors as Americans sought the latest news and analysis on the political landscape, including the hotly debated healthcare reform bill. PoliticsDaily.com attracted 5.3 million unique visitors, while The Economist Group grew 35 percent to 2.7 million visitors and Politico.com grew 10 percent to 1.8 million visitors. The number of visitors to BarackObama.com more than doubled during the month, growing 133 percent to 1.5 million visitors.

Online Trading Sites Flourish as Stock Market Recovers

As the stock market continued to rebound in March so did traffic to Online Trading sites, which grew 13 percent to 11.5 million unique visitors. Fidelity Investments ranked as the #1 investment site, rising 10 percent to 3.5 million visitors. Scottrade Sites ranked second with 1.6 million visitors (up 7 percent), followed by ShareBuilder.com with 1.5 million visitors (up 20 percent), and ETrade Financial Network with 1.3 million visitors (up 25 percent).

Table 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
March 2010 vs. February 2010
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Feb-10

Mar-10

% Change

Rank by Unique Visitors

Total Internet : Total Audience

209,749

212,593

1

N/A

Unister GmbH

2,715

5,930

118

242

FunnyorDie

3,225

5,750

78

246

MLB.COM

4,782

8,126

70

181

AVG Technologies

5,968

8,567

44

167

LIMEWIRE.COM

7,565

10,225

35

143

General Motors

5,766

7,613

32

195

LOWES.COM

7,489

9,732

30

149

ToneFuse Music Network

8,089

10,490

30

135

Sony Online

12,890

16,422

27

83

CHACHA.COM

4,654

5,779

24

245

*Ranking based on the top 250 properties in March 2010. Excludes entities whose growth was primarily due to implementation of MMX 360 unified digital audience measurement.

Table 2

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
March 2010 vs. February 2010
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Feb-10

Mar-10

% Change

Total Internet : Total Audience

209,749

212,593

1

Automotive – Manufacturer

24,554

30,268

23

Community – Green

18,773

22,615

20

News/Information – Politics

17,410

20,523

18

Retail – Tickets

23,618

27,007

14

Business/Finance – Online Trading

10,218

11,533

13

Services – Downloads

77,108

86,949

13

Travel – Car Rental

5,297

5,954

12

Retail – Fragrances/Cosmetics

13,434

14,956

11

Travel – Transactions

3,854

4,287

11

Retail – Toys

16,618

18,459

11

Comscore will be excluding the Top 50 Properties and the Top 50 Ad-Focus rankings until May 2010 when the unified digital measurement transition period concludes.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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