Google Sites Nears 2 Billion Content Viewing Sessions
RESTON, VA, April 12, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 143.2 million unique viewers, followed by AOL, Inc. with 57.0 million viewers and Yahoo! Sites with 56.4 million viewers. Microsoft Sites came in fourth with 53.1 million viewers, while VEVO ranked fifth with 52.6 million viewers. Google Sites had the highest number of viewing sessions as it neared the 2 billion mark, and highest time spent per viewer at 276 minutes, or 4.6 hours.
Top U.S. Online Video Properties by Video Content ViewsRanked by Unique Video ViewersMarch 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
174,315
5,726,413
889.1
Google Sites
143,191
1,971,939
275.6
AOL, Inc.
57,006
284,688
39.2
Yahoo! Sites
56,361
267,688
42.1
Microsoft Sites
53,090
331,282
47.2
VEVO
52,585
241,154
79.6
Facebook.com
48,792
185,817
19.2
Viacom Digital
48,696
180,638
73.2
Turner Digital
41,718
154,163
37.5
NBC Universal
31,052
65,973
17.3
Hulu
27,537
143,673
215.5
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 4.3 billion video ads in March, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views, followed by Adap.tv (553 million) and BrightRoll Video Network (398 million). Time spent watching videos ads neared 1.9 billion minutes during the month, with Hulu delivering the highest duration of video ads at 520 million minutes. Video ads reached 43 percent of the total U.S. population an average of 33 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 47 over the course of the month.
Top U.S. Online Video Properties by Video Ads* ViewedRanked by Video Ads ViewedMarch 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
4,320,533
1,892
33.1
43.2%
1,266,454
520
47.1
8.9%
Tremor Media Video Network**
804,301
489
13.7
19.5%
Adap.tv**
553,182
333
10.2
18.0%
BrightRoll Video Network**
397,809
231
5.8
22.8%
SpotXchange Video Ad Network**
396,919
235
9.6
13.7%
372,998
177
13.1
9.4%
CBS Interactive
254,844
95
11.1
7.6%
232,815
113
8.9
8.7%
Undertone**
230,676
123
9.0
8.5%
188,967
92
10.8%
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network
Other notable findings from March 2011 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com