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Blog Set. 14, 2016 | Share

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

Power Law Distribution

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue, a routine, and a reward. The cue is something that serves as a sensory trigger to begin the... Read more

Blog Set. 13, 2016 | Share

Have We Reached ‘Peak App’?

Have We Reached Peak App

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, that the introduction of new apps is no longer exciting, that people may even start deleting some of their current ones, and that breaking through as a... Read more

Market Ranking Mar. 16, 2016 | Share

comScore Releases February 2016 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64 percent of search queries conducted. Read more

Market Ranking Feb. 15, 2016 | Share

comScore Releases January 2016 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 63.8 percent of search queries conducted. Read more

Market Ranking Gen. 20, 2016 | Share

comScore Releases December 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 63.8 percent of search queries conducted. Read more

Market Ranking Dic. 16, 2015 | Share

comScore Releases November 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 63.9 percent of search queries conducted. Read more

Market Ranking Nov. 13, 2015 | Share

comScore Releases October 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in October with 63.9 percent of search queries conducted. Read more

Market Ranking Ott. 16, 2015 | Share

comScore Releases September 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in September with 63.9 percent of search queries conducted. Read more

Blog Ott. 12, 2015 | Share

Join Us: Reach the Right Audiences, Faster with comScore vCE in Google DoubleClick

Join Us: Reach the Right Audiences, Faster with comScore vCE in Google DoubleClick

The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create campaigns that meet their brand goals. Our mission here at comScore is to continue simplifying that buying and selling process, giving our clients the... Read more

Market Ranking Set. 16, 2015 | Share

comScore Releases August 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in August with 63.8 percent of search queries conducted. Read more