Punti chiave del 2012
ed il loro significato
per il prossimo anno
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
21 Mag - OMMA Video NY
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
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22 Mag - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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22 Mag - State of Digital Q1 2013
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
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Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Leggi di più
By: Jaime Agulló Tag: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Leggi di più
By: Serge Matta Tag: Ad Validation, Advertising
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Leggi di più
Tag: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Leggi di più
By: Ayaan Mohamud Tag: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, VideoYoung Brits Have A Higher Recall of Mobile Advertising
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... Leggi di più
comScore Releases April 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Leggi di più
By: Kate Dreyer Tag: AOL, Bing, Google, Rankings, Cerca, Yahoo
Key Market and Consumer Trends Impacting Telcos
Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. Leggi di più
Tag: Connected Devices, Mobile, Smartphone
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Leggi di più
Tag: Ad Impressions, Ad Validation
Data Management: Big Data
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Leggi di più
Tag: Big Data
State of the U.S. Online Retail Economy Q1 2013
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Leggi di più
By: Andrew Lipsman, Gian Fulgoni Tag: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets