Public Relations

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

2014 U.S. Digital Future in Focus
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Blog Feb. 25, 2014 | Share

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Leggi di più

Di: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Viewability

Comunicato stampa Feb. 18, 2014 | Share

comScore and Acxiom to Make Real-Time Multi-Channel Marketing Measurement a Reality

comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Leggi di più

Di: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Comunicato stampa Feb. 18, 2014 | Share

Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Leggi di più

Di: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Comunicato stampa Feb. 18, 2014 | Share

Epsilon Partners with comScore to Offer Rich Demographic Data Assets

Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Leggi di più

Di: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Video Feb. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Con: Serge Matta Tag: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video

Comunicato stampa Feb. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Leggi di più

Di: Andrew Lipsman Tag: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video

Video Feb. 4, 2014 | Share Gian Fulgoni talks about the Eighty Percent Global Share with vCE

Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... View

Con: Gian Fulgoni Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability

Comunicato stampa Gen. 7, 2014 | Share

CMI/Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Leggi di più

Di: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising

Comunicato stampa Dic. 19, 2013 | Share

comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers

comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. Leggi di più

Di: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Video

presentazione Dic. 16, 2013 | Share Empowering the Upside in a World of Viewable Impressions

Empowering the Upside in a World of Viewable Impressions

At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees. Leggi di più

Tag: Ad Impressions, Ad Validation, Advertising, Viewability

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