comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Leggi di più
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Leggi di più
In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability
Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil
comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Leggi di piùDi: Rodrigo Ceron Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Viewability
comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewCon: Serge Matta Tag: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video
comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Leggi di piùDi: Andrew Lipsman Tag: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video
In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... ViewCon: Gian Fulgoni Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability
CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising