comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Viewability
comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewCon: Serge Matta Tag: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video
comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Leggi di piùDi: Andrew Lipsman Tag: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video
In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... ViewCon: Gian Fulgoni Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability
CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising
comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers
comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Video
At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees. Leggi di piùTag: Ad Impressions, Ad Validation, Advertising, Viewability