Public Relations

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mag - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Comunicato stampa Mar. 31, 2006 | Share

comScore Data Show Heavy Work-Based Viewing of “CBS March Madness On Demand™ Streaming Video”

RESTON, VA, March 31, 2006 – comScore MMX today announced the results of their analysis of viewing of live video streams during the first round of the NCAA Tournament. In their inaugural offering of completely free, live online content, CBS SportsLine, CBS Sports and the NCAA teamed up to broadcast live Internet video for the first three... Leggi di più

Di: Andrew Lipsman Tag: Audience Measurement, Demographics, Internet Use, , TV, Video

Comunicato stampa Mar. 21, 2006 | Share

comScore Study Confirms the Importance of Search in Influencing Offline Buying

comScore Networks today released results from a new research study that confirms the importance of search in influencing offline buying. The results show that 25 percent of searchers purchased an item directly related to their query, and that of those buyers, 37 percent completed their purchase online. An even greater 63 percent completed a purchase... Leggi di più

Di: Andrew Lipsman Tag: e-Commerce, Retail, Cerca, Shopping

Comunicato stampa Mar. 20, 2006 | Share

March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament

RESTON, VA, March 20, 2006 – comScore MMX today released an analysis of visitation to college basketball related Web sites during the first round of the NCAA tournament. Thursday, March 16 and Friday, March 17 marked the opening round of games, a time when online activity traditionally peaks as fans look to stay abreast of the games during... Leggi di più

Di: Andrew Lipsman Tag: Eventi, Internet Use, Sports, , Video

Comunicato stampa Mar. 13, 2006 | Share

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising

New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Leggi di più

Di: Andrew Lipsman Tag: Advertising, Audience Measurement, Marketing Research, Retail, Shopping

Comunicato stampa Mar. 10, 2006 | Share

Oscar’s Charm May be Fading as Internet Sites Draw Lackluster Traffic

Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore’s Internet traffic analysis of Oscar and Hollywood-related sites reflects the show’s lackluster TV viewer turnout. While it was expected... Leggi di più

Di: Andrew Lipsman Tag: Audience Measurement, Eventi, Internet Use, Media & Entertainment

Comunicato stampa Mar. 9, 2006 | Share

Winter Olympics Capture Mindshare; Valentine’s Day Retailers Experience Softness

RESTON, VA, March 9, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. While much of February’s Web activity was seasonal, such as filing 2005 tax returns or shopping for Valentine’s Day gifts, interest in the 2006 Winter Olympics also drove significant activity. Leggi di più

Di: Andrew Lipsman Tag: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Comunicato stampa Feb. 23, 2006 | Share

comScore E-Commerce Sales Data Accurately Predict U.S. Department of Commerce Estimates Weeks Ahead of Their Publication

RESTON, Va., February 23, 2006 – comScore Networks today announced that its annual e-commerce sales trends for 2005 varied by less than one percent from those published by the U.S. Department of Commerce. The comScore e-commerce data were available to comScore clients and widely published in early January 2006 – a full six weeks before the U.S.... Leggi di più

Di: Andrew Lipsman Tag: e-Commerce, Marketing Research, Retail, Shopping

Comunicato stampa Feb. 21, 2006 | Share

comScore Reports 24 Percent Growth in Auto Insurance Quotes and 29 Percent Growth in Policies Purchased Online in 2005

RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitted online... Leggi di più

Di: Andrew Lipsman Tag: Audience Measurement, Internet Use, Marketing Research, Shopping

Comunicato stampa Feb. 14, 2006 | Share

Online Sales Rise in Key Gift Categories Leading up to Valentine’s Day

Reston, VA, February 14, 2006 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of consumer behavior related to Valentine’s Day. The comScore analysis revealed that total online spending in the Flowers & Gifts, Health & Beauty and Jewelry & Watches categories... Leggi di più

Di: Andrew Lipsman Tag: e-Commerce, Eventi, Retail, Shopping

Comunicato stampa Feb. 13, 2006 | Share

Americans’ Resolutions Reflected Online With Taxes, Careers, Travel and Health Top of Mind

RESTON, VA, Feb. 13, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. The desire to kick off the New Year on the right foot drove traffic to sites in the Taxes, Career, Travel and Health categories. Leggi di più

Di: Andrew Lipsman Tag: Audience Measurement, Careers, Health, Rankings, , , Travel

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