comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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London, April 10, 2006 – comScore Networks, the leader in digital media measurement, today released the results of an analysis of instant messenger (IM) usage in various parts of the world. According to the study, eighty-two million people, or 49 percent of the European online population, used IM applications to communicate online in February. In... Leggi di piùDi: Andrew Lipsman Tag: AOL, Internet Use, Media & Entertainment, Microsoft, Rankings, Yahoo
RESTON, Va., April 10, 2006 – comScore Networks, the industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the state of online banking in the U.S. comScore found that the number of online banking customers grew to nearly 40 million during Q4 2005, a 27-percent increase over the previous... Leggi di piùDi: Andrew Lipsman Tag: Audience Measurement, Banking, Demographics, Finance, Marketing Research
RESTON, VA, March 31, 2006 – comScore MMX today announced the results of their analysis of viewing of live video streams during the first round of the NCAA Tournament. In their inaugural offering of completely free, live online content, CBS SportsLine, CBS Sports and the NCAA teamed up to broadcast live Internet video for the first three... Leggi di piùDi: Andrew Lipsman Tag: Audience Measurement, Demographics, Internet Use, , TV, Video
comScore Networks today released results from a new research study that confirms the importance of search in influencing offline buying. The results show that 25 percent of searchers purchased an item directly related to their query, and that of those buyers, 37 percent completed their purchase online. An even greater 63 percent completed a purchase... Leggi di piùDi: Andrew Lipsman Tag: e-Commerce, Retail, Cerca, Shopping
March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament
RESTON, VA, March 20, 2006 – comScore MMX today released an analysis of visitation to college basketball related Web sites during the first round of the NCAA tournament. Thursday, March 16 and Friday, March 17 marked the opening round of games, a time when online activity traditionally peaks as fans look to stay abreast of the games during... Leggi di piùDi: Andrew Lipsman Tag: Eventi, Internet Use, Sports, , Video
IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising
New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Leggi di piùDi: Andrew Lipsman Tag: Advertising, Audience Measurement, Marketing Research, Retail, Shopping
Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore’s Internet traffic analysis of Oscar and Hollywood-related sites reflects the show’s lackluster TV viewer turnout. While it was expected... Leggi di piùDi: Andrew Lipsman Tag: Audience Measurement, Eventi, Internet Use, Media & Entertainment
RESTON, VA, March 9, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. While much of February’s Web activity was seasonal, such as filing 2005 tax returns or shopping for Valentine’s Day gifts, interest in the 2006 Winter Olympics also drove significant activity. Leggi di piùDi: Andrew Lipsman Tag: Audience Measurement, Internet Use, Rankings, , , Web Traffic
comScore E-Commerce Sales Data Accurately Predict U.S. Department of Commerce Estimates Weeks Ahead of Their Publication
RESTON, Va., February 23, 2006 – comScore Networks today announced that its annual e-commerce sales trends for 2005 varied by less than one percent from those published by the U.S. Department of Commerce. The comScore e-commerce data were available to comScore clients and widely published in early January 2006 – a full six weeks before the U.S.... Leggi di piùDi: Andrew Lipsman Tag: e-Commerce, Marketing Research, Retail, Shopping
comScore Reports 24 Percent Growth in Auto Insurance Quotes and 29 Percent Growth in Policies Purchased Online in 2005
RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitted online... Leggi di piùDi: Andrew Lipsman Tag: Audience Measurement, Internet Use, Marketing Research, Shopping