Public Relations

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
Scarica ora

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Leggi di più

12 Mag - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Leggi di più


presentazione Apr. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... Leggi di più

Tag: Ad Impressions, Ad Validation, Advertising, Viewability

presentazione Apr. 12, 2012 | Share

vCE Digital Paris

comScore recently conducted a Charter Study in US and Europe to better understand issues relating to campaign delivery and validated measurement. Our presentation will review the results of our latest research and conclude with a comprehensive review of how to best measure digital advertising effectiveness based on lessons learned from comScore’s... Leggi di più

Di: Delphine Gatignol Tag: Ad Validation

presentazione Apr. 11, 2012 | Share

validated Campaign Essentials Webinar Germany

Peter Bernschneider discusses digital trends in Europe and Germany and shares key insights about the importance of ad validation in the digital world and how comScore's validated Campaign Essentials can help the media industry. vCE allows to measure whether advertising was seen by the right target group, was delivered in the correct region and has appeared... Leggi di più

Tag: Ad Validation

presentazione Apr. 5, 2012 | Share

vCE Breakfast Briefing Paris

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the France by Mike Read, Delphine Gatignol. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Leggi di più

Di: Delphine Gatignol, Mike Read Tag: Ad Validation

presentazione Mar. 29, 2012 | Share

validated Campaign Essentials Breakfast Briefing

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the UK by Mike Read, Scott Joslin and Mike Shaw. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry Leggi di più

Di: Mike Read, Mike Shaw Tag: Ad Validation

Libro bianco Mar. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Leggi di più

Di: Andrew Lipsman, Anne Hunter, Linda Abraham Tag: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research, Viewability

Comunicato stampa Mar. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Leggi di più

Di: Andrew Lipsman Tag: Ad Impressions, Ad Validation, Advertising, Viewability

Video Ott. 4, 2011 | Share

Get a Lift with comScore AdEffx

comScore AdEffx™ is elevating advertising measurement. AdEffx is an end-to-end advertising effectiveness solution that brings a new level of confidence and continuity to the industry. Plan, test, validate and evaluate advertising success with a single, comprehensive solution designed for today's cross-media world. View

Tag: Ad Impressions, Ad Validation, Advertising

Comunicato stampa Set. 15, 2011 | Share

comScore Announces Availability of AdEffx Campaign Essentials™ in Asia Pacific Markets

comScore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Asia Pacific markets, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several... Leggi di più

Di: Sarah Radwanick Tag: Ad Impressions, Ad Validation, Advertising, Real Time Bidding

Comunicato stampa Ago. 24, 2011 | Share

comScore Announces Availability of AdEffx Campaign Essentials™ in Latin America

comScore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive... Leggi di più

Di: Jasna Seguic Tag: Ad Impressions, Ad Validation, Advertising, Real Time Bidding

Filtrato da