Public Relations

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

2014 U.S. Digital Future in Focus
Scarica ora

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Leggi di più

24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
Leggi di più

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Leggi di più


presentazione Apr. 5, 2012 | Share

vCE Breakfast Briefing Paris

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the France by Mike Read, Delphine Gatignol. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Leggi di più

Di: Delphine Gatignol, Mike Read Tag: Ad Validation

presentazione Mar. 29, 2012 | Share

validated Campaign Essentials Breakfast Briefing

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the UK by Mike Read, Scott Joslin and Mike Shaw. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry Leggi di più

Di: Mike Read, Mike Shaw Tag: Ad Validation

Libro bianco Mar. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Leggi di più

Di: Andrew Lipsman, Anne Hunter, Linda Abraham Tag: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research, Viewability

Comunicato stampa Mar. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Leggi di più

Di: Andrew Lipsman Tag: Ad Impressions, Ad Validation, Advertising, Viewability

Video Ott. 4, 2011 | Share

Get a Lift with comScore AdEffx

comScore AdEffx™ is elevating advertising measurement. AdEffx is an end-to-end advertising effectiveness solution that brings a new level of confidence and continuity to the industry. Plan, test, validate and evaluate advertising success with a single, comprehensive solution designed for today's cross-media world. View

Tag: Ad Impressions, Ad Validation, Advertising

Comunicato stampa Set. 15, 2011 | Share

comScore Announces Availability of AdEffx Campaign Essentials™ in Asia Pacific Markets

comScore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Asia Pacific markets, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several... Leggi di più

Di: Sarah Radwanick Tag: Ad Impressions, Ad Validation, Advertising, Real Time Bidding

Comunicato stampa Ago. 24, 2011 | Share

comScore Announces Availability of AdEffx Campaign Essentials™ in Latin America

comScore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive... Leggi di più

Di: Jasna Seguic Tag: Ad Impressions, Ad Validation, Advertising, Real Time Bidding

Comunicato stampa Ago. 10, 2011 | Share

comScore Announces Availability of AdEffx Campaign Essentials™ in Canada

comScore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Canada, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought... Leggi di più

Di: Stephanie Adamo Tag: Ad Impressions, Ad Validation, Advertising, Real Time Bidding

Blog Ago. 3, 2011 | Share

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition of AdXpose, combined with comScore’s existing Campaign Essentials product, will enable the... Leggi di più

Di: Linda Abraham Tag: Ad Impressions, Ad Validation, Audience Measurement

Blog Giu. 22, 2011 | Share

comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore supplying online GRPs for more than five thousand ad campaigns since 2007. Today, comScore’s... Leggi di più

Tag: Ad Validation

Filtrato da