comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Leggi di piùTag: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement
Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil
comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Leggi di piùDi: Rodrigo Ceron Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG
In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... ViewCon: Gian Fulgoni Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability
comScore validated Campaign Essentials™ (vCE) Gets Global Adoption from Several of World’s Leading Brands
comScore, Inc. (NASDAQ: SCOR) today announced that several global brands across multiple continents are using comScore validated Campaign Essentials™ (vCE) for measurement of their online ad campaigns. The respective brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the right geography, in a brand safe... Leggi di piùDi: Andrew Lipsman Tag: Ad Networks, Advertising
comScore, Inc. (NASDAQ: SCOR) today released a report on the top Internet activities and ad networks in Australia from its comScore MMX service. The report found that Portals led as the top category by penetration, reaching 96.1 percent of Australians online in September, while Social Networking accounted for the largest share of total online... Leggi di piùDi: Sarah Radwanick Tag: Ad Networks
comScore, Inc. (NASDAQ: SCOR) today released a report on the top Internet properties and ad networks in Australia from its comScore MMX service. The study found that Microsoft Sites and Google Sites both reached more than 92 percent of Internet users in June, while Facebook.com ranked as the third largest web property in the market reaching... Leggi di piùDi: Sarah Radwanick Tag: Ad Networks
In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month. Leggi di piùDi: Hélène Azevedo Tag: Ad Impressions, Ad Networks, Advertising
Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals served 17 percent of display ad impressions during the month, down 4 percentage points, while Entertainment publishers served 11 percent of display advertisements, up 1 percentage... Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Networks, Advertising
The Share of Display Ads on Social Networking sites in France, Germany and the UK increased. In October 2010 almost 40% of all Display Ads in the UK were placed on Social Networking sites followed by Germany (27.5%) and France (26.9%). Leggi di piùDi: Hélène Azevedo Tag: Ad Impressions, Ad Networks, Advertising
Ads on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent. Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Networks, Advertising, Facebook, LinkedIn, Rankings, Social, Twitter