comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Leggi di piùDi: Magid M. Abraham, Ph.D. Tag: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics
comScore Digital Analytix® Multi-Platform Awarded 2014 New Technology of the Year by Digital Analytics Association
comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix Multi-Platform product was named 2014 New Technology of the Year by the Digital Analytics Association (DAA). comScore Digital Analytix Multi-Platform was one of five nominees in the category, and tied with Tealium’s AudienceStream for first place. Leggi di piùDi: Kate Dreyer Tag: Awards, Big Data, Multi-Platform, Web Analytics
Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association
Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. Leggi di piùDi: Jodi McDermott Tag: Awards, Big Data, Multi-Platform, Web Analytics
The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... Leggi di piùDi: Jodi McDermott Tag: Big Data, Multi-Platform, Web Analytics
As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Leggi di piùDi: Kate Dreyer Tag: Big Data, Technology
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Leggi di piùTag: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth Leggi di piùDi: Kate Dreyer Tag: Audience Measurement, Big Data, Multi-Platform, Smartphone
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Leggi di piùTag: Ad Validation, Advertising, Audience Measurement, Big Data, Multi-Platform
Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings... Leggi di piùTag: Big Data, Connected Devices, e-Commerce, Marketing Research, Web Analytics
For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Leggi di piùTag: Big Data, Cross Media, Mobile