In order to succeed in a fast-paced, constantly evolving industry, movie theaters need to know how to satisfy their customers, while still meeting their bottom line.

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Movie theater owners across the globe utilize comScore’s comprehensive box office intelligence to better serve their customers, attract repeat business and maximize their profits.

With access to current and historical analysis and intelligence from the global box office, including branded entertainment information, theaters around the world are able to make more informed and proactive decisions on everything from the number of seats they should have to the variety of formats they should offer.

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