Chief Operating Officer
Greg Dale brings to comScore strong leadership and years of expertise in technology implementation, Internet technology, large database management as well as product design. As one of comScore’s first employees, Mr. Dale played a critical role in the creation of the world’s largest representative, continuously monitored consumer panel.
Prior to joining comScore, Mr. Dale served as Vice President of Client Service at Paragren Technologies, where he forged key partnerships that advanced CRM techniques with key clients such as Ameritech, Bell Canada, and Citibank.
Previously, Mr. Dale demonstrated his leadership skills in numerous positions at Information Resources, Inc., a major international research company, where he developed key client relationships by providing advanced analytical services and consumer response analyses for marketing and sales applications. This included designing and implementing new reporting and measurement methods to analyze trade promotion effectiveness for sales executives in the consumer packaged goods industry.
Mr. Dale received a B.S. in Industrial Management from Purdue University.