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Market Ranking 9月. 8, 2014 | Share

Germany Top 20 July 2014

In July 2014, 56 million users accessed online content through their desktop computers or laptops, with 81% of those users also watching videos online. Gruner+Jahr Sites, publisher of leading German news magazine Stern, joined the Top 20 Online Properties for the first time in 2014 with nearly 12 million Unique Visitors across its online offerings.... さらに表示する

ブログ 9月. 5, 2014 | Share

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return... さらに表示する

Market Ranking 9月. 5, 2014 | Share

comScore Reports July 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2014. Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5... さらに表示する

プレスリリース 9月. 4, 2014 | Share

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. The partnership builds on Neustar... さらに表示する

プレスリリース 9月. 3, 2014 | Share

comScore Rated Strong Performer in TrustRadius Digital Analytics TrustMap™ for Enterprises

comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix® Multi-Platform was rated a strong performer for Enterprises (>500 Employees) in TrustRadius' first ever Buyer’s Guide to Digital Analytics Software. Digital Analytix received a higher ‘average likelihood to recommend rating among enterprises’ than Webtrends, IBM Digital Analytics,... さらに表示する

プレスリリース 9月. 3, 2014 | Share

comScore Announces Canada Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the general release of its Media Metrix® Multi-Platform and Mobile Metrix products to clients in Canada. Media Metrix Multi-Platform was the first service of its kind launched to market in the U.S. and the U.K. last year, and is now available for clients in five additional countries, including Canada. さらに表示する

Data Gem 9月. 3, 2014 | Share

Top Properties in Argentina for News/Information Sites by Mobile Devices

Top Properties in Argentina for News Information Sites by Mobile Devices

The increasing adoption of mobile devices in the world has changed not only the communication landscape, but how we read the news now about what´s happening around us every day. Here are the top properties in Argentina for the News/Information Category by mobile device. さらに表示する

Data Gem 9月. 3, 2014 | Share

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop

Percent Audience Reach on Mobile App and Desktop

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps tend to be those that digital consumers want to engage with on-the-go and at that very moment. さらに表示する

ブログ 9月. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. さらに表示する

プレゼンテーション 9月. 2, 2014 | Share

comScore 2014 Latin America & U.S. Hispanic Digital Summit

Learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments. Review our 2014 LATAM Digital Future in Focus with the latest digital highlights, explore prevailing trends and view exciting new tools in action. さらに表示する