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プレスリリース 11月. 19, 2014 | Share

comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®). This certificate provides transparency on the capability of comScore’s viewability measurement product, helping advertisers and agencies make a like-for-like comparison during... さらに表示する

プレゼンテーション 11月. 18, 2014 | Share

Marketing to the ’90s Generation: Opportunities and Challenges

Marketing to the ’90s Generation: Opportunities and Challenges

The ’90s generation in China grew up with the development of the Internet industry and the Internet is now a significant part of their lives. As this group makes the transition from school to work and become more individualistic in their decision-making, they are increasingly being identified as an important target audience in marketing. さらに表示する

プレスリリース 11月. 18, 2014 | Share

comScore Forecasts 16 Percent Growth to $61 Billion in 2014 U.S. Holiday E-Commerce Spending on Desktop and Mobile

comScore (NASDAQ : SCOR) today reported its official spending forecast for the November-December 2014 holiday season, as well as desktop retail e-commerce spending for Q3 2014. The official comScore 2014 holiday season forecast is that total online retail spending for the November–December period will reach $61.0 billion, representing a 16-percent... さらに表示する

Market Ranking 11月. 18, 2014 | Share

comScore Releases October 2014 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in October with 67 percent of search queries conducted. さらに表示する

プレスリリース 11月. 18, 2014 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for September 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for September 2014 based... さらに表示する

ホワイトペーパー 11月. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. さらに表示する

ケーススタディ 11月. 13, 2014 | Share

validated Campaign Essentials: A ConAgra Foods Case Study

A ConAgra Foods Case Study

ConAgra case study on how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI. さらに表示する

プレスリリース 11月. 13, 2014 | Share

comScore Releases 2014 U.S. Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR) today released its 2014 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends, and the attitudes and intentions of consumers shopping for auto insurance online. Additionally, the study provides insight as to how, why and where consumers shop for auto insurance. The study is... さらに表示する

プレスリリース 11月. 12, 2014 | Share

comScore Selected as Web, Mobile and Video Analytics Provider for UK Broadcaster

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its digital content, including web, mobile and video content for both domestic and global services. さらに表示する

プレゼンテーション 11月. 11, 2014 | Share

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

During this event, key industry leaders had panel discussion to address today's digital evolving market and help you navigate the change. さらに表示する