プレス&イベント


検索

ブログ 5月. 18, 2015 | Share

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

To help guide the industry to better understand campaign delivery on the whole, comScore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its comScore validate Campaign Essentials (vCE) service. Industry benchmarks can be used to help set delivery expectations and provide a powerful indicator... さらに表示する

Market Ranking 5月. 15, 2015 | Share

comScore Releases April 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in April with 64.2 percent of search queries conducted. さらに表示する

Market Ranking 5月. 15, 2015 | Share

Russia Top 20 February 2015

The total digital population in Russia stands at 78.9 million unique visitors in February, accessing to online content from PC and Mobile (Smartphones and Tablets). 70.1 million Russians watched an average of 186 videos in February. さらに表示する

ブログ 5月. 13, 2015 | Share

The Vital Role Media Buyers Play in Fighting Ad Fraud

Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud. さらに表示する

Market Ranking 5月. 13, 2015 | Share

Spain Top 20 March 2015

Spain Top 20 March 2015 さらに表示する

ホワイトペーパー 5月. 11, 2015 | Share

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... さらに表示する

ブログ 5月. 8, 2015 | Share

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Teens Age 13-17 Apple iPhone User (000) Trend

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy clip across all demographic segments, with certain demographics such as teens and older age groups... さらに表示する

Market Ranking 5月. 7, 2015 | Share

comScore Reports March 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2015. Apple ranked as the top smartphone manufacturer with 42.6 percent OEM market share, while Google Android led as the #1 smartphone platform with... さらに表示する

プレゼンテーション 5月. 6, 2015 | Share

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility, AdColony and many more. さらに表示する

プレスリリース 5月. 6, 2015 | Share

comScore to Present at SunTrust Internet & Digital Media Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced that Serge Matta, President and Chief Executive Officer, and Mel Wesley, Chief Financial Officer, will present at the SunTrust Internet & Digital Media Conference, held at the Palace Hotel in San Francisco, CA, on Tuesday, May 12, 2015, at 1:10 p.m. PT. さらに表示する