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プレゼンテーション 5月. 17, 2016 | Share

Unlocking The Power of Programmatic

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. さらに表示する

プレゼンテーション 5月. 17, 2016 | Share

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. さらに表示する

プレゼンテーション 5月. 17, 2016 | Share

Prove your data to win more business

Prove your data to win more business

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of a comScore case study on how comScore validated N&S’s audience segments for programmatic trading. さらに表示する

プレゼンテーション 5月. 16, 2016 | Share

Multi-platform Measurement in Argentina

Multi-platform Measurement in Argentina

During this presentation, Josh Chasin, Chief Research Officer of comScore, Inc., discussed the benefits that comScore's methodology brings to the Argentinian market, reviewed the accreditation's by different authorities worldwide that will allow for better planning and audience monetization. As multi-platform measurement arrives to Argentina, you can... さらに表示する

プレゼンテーション 5月. 13, 2016 | Share

Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

Invalid Traffic & Viewability

While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaign performance. Based on comScore’s extensive research globally, this keynote addressed why even the best ads may never have a chance to be seen. さらに表示する

ブログ 5月. 13, 2016 | Share

The Next Frontier in Cross Media Measurement

The Next Frontier in Cross Media Measurement

Reflections on i-com and our joint Executive Briefing with Kantar Media. さらに表示する

プレゼンテーション 5月. 10, 2016 | Share

Multi-platform Measurement in Mexico

Multi-platform Measurement in Mexico

In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size. さらに表示する

プレゼンテーション 5月. 10, 2016 | Share

Brazil Digital Trends

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil. さらに表示する

プレスリリース 5月. 4, 2016 | Share

Kantar Media and comScore Announce Cross-Platform Services in Latin America

Kantar Media and comScore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will soon be unveiled in Latin America. さらに表示する

Data Gem 5月. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. さらに表示する