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プレスリリース 9月. 20, 2016 | Share

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

SÃO PAULO, SP, September, 20th, 2016 – comScore (NASDAQ: SCOR) announced recently in the US the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display and video ads appearing on Digital Content... さらに表示する

ブログ 9月. 19, 2016 | Share

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take a look at apps that skew heaviest among users in the higher income brackets, as this can be a particularly valuable demographic segment for marketers.... さらに表示する

Data Gem 9月. 19, 2016 | Share

The Impact of Mobile on the Retail Category in Canada

How is Mobile impacting digital behavior towards the Retail Industry in Canada

How Canadian retailers should adjust their digital marketing strategies to best engage with their multi-devices consumers today? さらに表示する

ブログ 9月. 16, 2016 | Share

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

Power Law Distribution

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage manifest is the prevalence of power law distributions in examining usage patterns. A power law distribution... さらに表示する

プレゼンテーション 9月. 15, 2016 | Share

Targeting the Millennial Generation

Targeting the Millennial Generation

In this presentation, Mike Shaw, VP Sales UK at comScore looks at the targeting and monetisation of the youth audience for news publishers. さらに表示する

Data Gem 9月. 15, 2016 | Share

Millennials continue to drive the French online market of apparel retailers

Now that the sales season is over in France, the moment feels right to evaluate the state of the online market of apparel retailers in the country. In July 2016, the audience across all sites in the category was close to 18.5 million unique visitors, while more than 86 million visits occurred during the same period. The apparel market in France remains... さらに表示する

ブログ 9月. 14, 2016 | Share

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

Power Law Distribution

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue, a routine, and a reward. The cue is something that serves as a sensory trigger to begin the... さらに表示する

プレスリリース 9月. 14, 2016 | Share

comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom さらに表示する

ホワイトペーパー 9月. 13, 2016 | Share

The 2016 U.S. Mobile App Report

The 2016 US Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media... さらに表示する

プレスリリース 9月. 13, 2016 | Share

comScore’s 2016 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), today published The 2016 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the digital access vehicle that now drives the majority of digital media usage in the U.S. さらに表示する