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プレゼンテーション 6月. 20, 2016 | Share

The Value of a Digital Ad

Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’. さらに表示する

プレゼンテーション 6月. 17, 2016 | Share

How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed. さらに表示する

ブログ 6月. 16, 2016 | Share

Roku Leads OTT Streaming Devices in Household Market Share

Roku Leads OTT Streaming Devices in Household Market Share

Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles, smart TVs and Blu-ray players are commonly connected devices in the home, but over-the-top (OTT) streaming devices are an increasingly important device... さらに表示する

Data Gem 6月. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. さらに表示する

プレゼンテーション 6月. 14, 2016 | Share

EGM comScore Data Fusion

EGM comScore Data Fusion

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media. さらに表示する

ブログ 6月. 13, 2016 | Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in monetization as the industry learns how well their mobile ads are performing and how effective they... さらに表示する

プレゼンテーション 6月. 13, 2016 | Share

Effectiveness of Online Advertising

Effectiveness of Online Advertising

How far had Ad-blocking spread? During this session, Fabrizio Angelini, CEO Sensemakers and representative for comScore Italy presents issues affecting digital advertising today including ad blocking, ad fraud and viewability and how media buyers can face these challenges to make sure their ads have the chance to make an impact. さらに表示する

プレゼンテーション 6月. 8, 2016 | Share

Home Sweet Digital Home

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers actually account for a minority share of Internet access. Consumers are using smartphones... さらに表示する

プレスリリース 6月. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. さらに表示する

Data Gem 6月. 8, 2016 | Share

Germany: The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize. さらに表示する