comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” さらに表示するBy: Andrew Lipsman タグ: Advertising, Mobile, Multi-Platform, Social
Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view. さらに表示するタグ: Advertising, Programmatic Buying, Viewability
comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). さらに表示するBy: Gian Fulgoni タグ: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use
In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. さらに表示するBy: Gian Fulgoni タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. さらに表示するBy: Michael Ciadella タグ: Advertising, Amazon, Apps, Mobile, Multi-Platform
Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. さらに表示するタグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP’s consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. さらに表示するBy: Ana Laura Zain タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising
One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. さらに表示するBy: Josh Chasin タグ: Ad Validation, Advertising, Audience Measurement
Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil
comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. さらに表示するBy: Rodrigo Ceron タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... さらに表示するBy: Andrea Vollman タグ: Ad Impressions, Ad Validation, Advertising, Viewability