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ケーススタディ 4月. 5, 2016 | Share

Campaign Viewability Optimisation: An Auto Manufacturer Case Study

Campaign Viewability Optimisation An Auto Manufacturer Case Study

In-Flight Optimisation Increases Publisher’s Viewability by 86% for Auto Manufacturer’s Ad Campaign さらに表示する

ケーススタディ 4月. 5, 2016 | Share

In-Geography Campaign Validation: A comScore Case Study

How comScore recovered value from ads that missed their geographic mark. さらに表示する

プレスリリース 3月. 25, 2016 | Share

comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... さらに表示する

ビデオ 3月. 22, 2016 | Share

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms. 表示

ブログ 3月. 22, 2016 | Share

comScore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insights

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized by tremendously fragmented audiences who are watching and engaging with more content than... さらに表示する

プレスリリース 3月. 22, 2016 | Share

Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors... さらに表示する

ケーススタディ 3月. 23, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including: Reducing invalid traffic across its brands, Automating optimization away from IVT, Saving $2 million dollars in wasted ad spend. さらに表示する

プレスリリース 3月. 18, 2016 | Share

comScore and Viacom Ink Transformational Multi-Year Deal for Cross-Platform Measurement

Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a turning point in the business of television and advanced currency. さらに表示する

ホワイトペーパー 3月. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. さらに表示する

ブログ 3月. 10, 2016 | Share

comScore in Journal of Advertising Research on How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement

comScore in Journal of Advertising Research on How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marketers’ return on advertising investment (ROI) versus those that either are nice to know or downright misleading. The article was recently published... さらに表示する