comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... さらに表示するBy: Jeff Hackett, Josh Chasin タグ: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... さらに表示するBy: Eli Goodman タグ: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... さらに表示するBy: Andrew Lipsman タグ: Big Data, Cross Media, Mobile, Multi-Platform
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics
comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets
In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... さらに表示するBy: Andrew Lipsman タグ: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter
Beth Uyenco and Fabrizio Angelini present an overview of digital trends in the Italian and international market to an Italian of audience of over 170 people . さらに表示するBy: Beth Uyenco タグ: Advertising, Cross Media, Demographics, Internet Use, Mobile, ビデオ, Rankings, Social
comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers
comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... さらに表示するBy: Stephanie Adamo タグ: Connected Devices, Cross Media, ビデオ
To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... さらに表示するBy: Andrew Lipsman, Anne Hunter, Linda Abraham タグ: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research, Viewability
Gian Fulgoni talks about his experiences while setting up comScore, new competitors and measurement across platforms
On the sidelines of the recently held ad:tech India 2012, comScore Chairman Gian Fulgoni talks about his experiences while setting up comScore, new competitors and measurement across platforms. ViewFeaturing: Gian Fulgoni タグ: Audience Measurement, Cross Media