プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ビデオ 2月. 28, 2013 | Share Brave New Digital World

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View

タグ: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

プレゼンテーション 2月. 25, 2013 | Share Social Media Week

Social Media Week Singapore

Data suggests that women are more present on social media than men. This panel discussion during the Social Media Week, Singapore brings together industry experts including Joe Nguyen, SVP APAC comScore, to discuss marketing to women and the role of technology – how is it different, what works and what doesn’t? さらに表示する

By: Joe Nguyen タグ: Advertising, Demographics, Engagement, Marketing Research, Retail, Social

プレスリリース 2月. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... さらに表示する

By: Carmela Aquino タグ: e-Commerce, Finance, Internet Use, Marketing Research

ブログ 12月. 13, 2012 | Share

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... さらに表示する

By: Andrew Lipsman タグ: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics

ホワイトペーパー 12月. 13, 2012 | Share A Manifesto for the Future of Digital Media Measurement & Analytics

Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... さらに表示する

By: Andrew Lipsman タグ: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

プレスリリース 11月. 29, 2012 | Share

comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... さらに表示する

By: Andrew Lipsman タグ: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets

ケーススタディ 9月. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising さらに表示する

タグ: Ad Impressions, Ad Validation, Advertising, e-Commerce, Marketing Research, Programmatic Buying

プレスリリース 4月. 23, 2012 | Share

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... さらに表示する

By: Andrew Lipsman タグ: Marketing Research

ホワイトペーパー 3月. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... さらに表示する

By: Andrew Lipsman, Anne Hunter, Linda Abraham タグ: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research, Viewability

ブログ 2月. 21, 2012 | Share

The Advent of the Computer

From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... さらに表示する

By: Gian Fulgoni タグ: Marketing Research, Mobile, Technology

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