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ホワイトペーパー 12月. 13, 2012 | Share

Brave New Digital World

A Manifesto for the Future of Digital Media Measurement & Analytics

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... さらに表示する

プレスリリース 11月. 29, 2012 | Share

comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... さらに表示する

ケーススタディ 9月. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising さらに表示する

プレスリリース 4月. 23, 2012 | Share

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... さらに表示する

ホワイトペーパー 3月. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... さらに表示する

ブログ 2月. 21, 2012 | Share

The Advent of the Computer

From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... さらに表示する

ブログ 5月. 3, 2010 | Share

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown reason, my answer was marked incorrect - an event that apparently still scars... さらに表示する

プレスリリース 9月. 16, 2008 | Share

Leo Burnett and comScore Unveil New Findings in “Tracking the Virtual Man: What are men really doing online?”

Chicago, September 16, 2008 – Global communications agency, Leo Burnett and global digital research firm, comScore, have partnered to present a proprietary study on men’s online behavior -- and the influence it has on media strategies and creative execution -- at the iMedia Brand Summit in Coronado Island, Calif. Presented by Rose Cameron, senior... さらに表示する

プレスリリース 9月. 2, 2008 | Share

comScore Study Reveals All Consumer Income Segments Cutting Back as Inflation Fears and Housing Concerns Intensify

RESTON, VA, September 2, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S. economy. The study showed that consumers in all income segments are cutting back on spending due to concerns about the economy, and that they were doing so... さらに表示する

プレスリリース 3月. 31, 2008 | Share

M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media

LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... さらに表示する