comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. Viewタグ: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
Data suggests that women are more present on social media than men. This panel discussion during the Social Media Week, Singapore brings together industry experts including Joe Nguyen, SVP APAC comScore, to discuss marketing to women and the role of technology – how is it different, what works and what doesn’t? さらに表示するBy: Joe Nguyen タグ: Advertising, Demographics, Engagement, Marketing Research, Retail, Social
comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... さらに表示するBy: Carmela Aquino タグ: e-Commerce, Finance, Internet Use, Marketing Research
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets
How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising さらに表示するタグ: Ad Impressions, Ad Validation, Advertising, e-Commerce, Marketing Research, Programmatic Buying
comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... さらに表示するBy: Andrew Lipsman タグ: Marketing Research
To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... さらに表示するBy: Andrew Lipsman, Anne Hunter, Linda Abraham タグ: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research, Viewability
From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... さらに表示するBy: Gian Fulgoni タグ: Marketing Research, Mobile, Technology