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ブログ 9月. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. さらに表示する

ビデオ 9月. 22, 2015 | Share

Millennial habits

Millenial habits

Millennials are heavy digital and social users and Facebook is the mobile king, Gian Fulgoni talks through the details on CNBC. 表示

プレスリリース 9月. 22, 2015 | Share

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published The 2015 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S. さらに表示する

ホワイトペーパー 9月. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... さらに表示する

ブログ 9月. 10, 2015 | Share

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera Mediaworks and comScore found that native mobile video advertising drove significant brand lift and... さらに表示する

マーケット・ランキング 9月. 3, 2015 | Share

comScore Reports July 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with... さらに表示する

マーケット・ランキング 8月. 7, 2015 | Share

comScore Reports June 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with... さらに表示する

ブログ 7月. 20, 2015 | Share

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique visitors) is a major component. It turns out, however, that accurately measuring an audience’s true reach is a trickier task than one might initially... さらに表示する

ブログ 7月. 14, 2015 | Share

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Ever since comScore first introduced Media Metrix® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi-platform data existed, mobile was often thought to be primarily incremental engagement from existing users of a media property – but it turns out that... さらに表示する

ホワイトペーパー 7月. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... さらに表示する