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プレゼンテーション 5月. 31, 2014 | Share

Captivating the Consumer in a Digital World

Captivating the Consumer in a Digital World

Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of consumers and how businesses interact with them. さらに表示する

プレゼンテーション 5月. 22, 2014 | Share

From TV to Total Video

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. さらに表示する

プレゼンテーション 5月. 6, 2014 | Share

Mobile Path to Purchase

Mobile Path to Purchase

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at the 2014 Local Search Association Conference, delivering an address on the state of the local search market in relation to the multi-platform consumer boom. さらに表示する

ブログ 4月. 18, 2014 | Share

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. さらに表示する

プレゼンテーション 4月. 16, 2014 | Share

The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... さらに表示する

Data Gem 4月. 8, 2014 | Share

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S.

US Multi-Platform Audience by Segment

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... さらに表示する

プレスリリース 4月. 4, 2014 | Share

comScore’s Latest White Paper 2014 U.S. Digital Future in Focus Available for Download

Advertising, Mobile, Multi-Platform, Social, Video,

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... さらに表示する

ホワイトペーパー 4月. 2, 2014 | Share

2014 U.S. Digital Future in Focus

2014 US Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... さらに表示する

プレスリリース 3月. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. さらに表示する

ブログ 3月. 28, 2014 | Share

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” さらに表示する