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プレスリリース 3月. 25, 2016 | Share

comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... さらに表示する

ブログ 3月. 22, 2016 | Share

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where they unveiled the latest iPhone SE, it seemed like the perfect time to look back at how iPhone ownership has evolved over the past year with respect... さらに表示する

ランキング 3月. 3, 2016 | Share

comScore Reports January 2016 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.8 percent platform market share. Facebook... さらに表示する

ランキング 2月. 4, 2016 | Share

comScore Reports December 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.3 percent platform market share. Facebook... さらに表示する

ランキング 1月. 7, 2016 | Share

comScore Reports November 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2015. Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform... さらに表示する

ブログ 12月. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... さらに表示する

ランキング 12月. 3, 2015 | Share

comScore Reports October 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the #1 smartphone platform... さらに表示する

ランキング 11月. 6, 2015 | Share

comScore Reports September 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform... さらに表示する

ランキング 10月. 6, 2015 | Share

comScore Reports August 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform... さらに表示する

ブログ 9月. 23, 2015 | Share

How the Power of Habit Drives Mobile App Usage

How the Power of Habit Drives Mobile App Usage

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. Through our thorough investigation of how people use apps, one of the most common themes that cropped up was just how important the power of habit... さらに表示する