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Multi-Platform アメリカ合衆国
ホワイトペーパー 10月. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with important context for understanding how having the right tools and, in turn, digital insights will... さらに表示する

プレゼンテーション 10月. 7, 2013 | Share

The Multi-Screen Path to Purchasing

The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. さらに表示する

プレスリリース 10月. 3, 2013 | Share

comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. さらに表示する

プレゼンテーション 9月. 17, 2013 | Share

Understanding the Big Trends of Global Digital Market

Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns of internet usage, the factors driving growth in internet consumption around the world... さらに表示する

ブログ 9月. 3, 2013 | Share

5 Reasons to Start Using Direct View Today

Direct View

Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations.... さらに表示する

Data Gem 8月. 29, 2013 | Share

Tablets Drive About 20% More Average Spending Than Smartphones

M-Commerce Spending by Platform US

During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring in that smartphone adoption (142 million U.S. users in June) far surpasses that of tablets (69... さらに表示する

ブログ 8月. 27, 2013 | Share

5 Things Every Marketer Should Know About Mobile Commerce

5 Things Every Marketer Should Know About Mobile Commerce

Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the realities... さらに表示する

プレゼンテーション 8月. 21, 2013 | Share

Digital Analytics: A Thirty Year Retrospective

Digital Analytics A Thirty Year Retrospective

comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the explosion of digital and mobile platforms. さらに表示する

ブログ 8月. 19, 2013 | Share

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Smartphones and tablets have nearly doubled the time we're online in the past three years.

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. さらに表示する

プレゼンテーション 8月. 13, 2013 | Share

State of the U.S. Online Retail Economy Q2 2013

State of Retail Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. さらに表示する