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Data Gem 5月. 7, 2012 | Share

Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. さらに表示する

プレスリリース 5月. 1, 2012 | Share

comScore Reports March 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share.... さらに表示する

プレスリリース 4月. 26, 2012 | Share

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

comScore, Inc. (NASDAQ: SCOR) today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating... さらに表示する

Data Gem 4月. 18, 2012 | Share

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

Top Mobile Air Activities While Planning a Trip

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged.... さらに表示する

プレスリリース 4月. 3, 2012 | Share

comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... さらに表示する

プレスリリース 3月. 6, 2012 | Share

comScore Reports January 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share.... さらに表示する

ブログ 3月. 6, 2012 | Share

How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but far and away the most elusive one to get right has been “It’s the Year of Mobile!”... さらに表示する

Data Gem 2月. 29, 2012 | Share

More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

Social Networking Accessed via Smartphone

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77 percent from the previous year, while 48.4 million consumers accessed social media... さらに表示する

Data Gem 2月. 28, 2012 | Share

Smartphones Surpass Feature Phones to Gain Traction Among ‘Early Majority’

Smartphones Surpass Feature Phones as the Top Acquired Device Type

2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. Germany, France, Italy, Canada, and the U.S. all saw smartphones achieving this milestone, joining the UK and Spain which passed this threshold in 2010. In both the UK and Spain, smartphone ownership already accounts for more than... さらに表示する

ブログ 2月. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... さらに表示する