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プレスリリース 6月. 17, 2011 | Share

comScore Releases May 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month. さらに表示する

Data Gem 6月. 12, 2011 | Share

How Many Ads Do You Watch Per Content Video?

Online Video Ads Per 100 Content Videos Watched

In April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads. In the same month, nearly 8 million females were exposed to more than 126 million online ad videos and 15.3 million women watched 1.7 billion content videos. On average, females were exposed to 7 ad videos for every 100... さらに表示する

ブログ 6月. 10, 2011 | Share

Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace

The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and raw potential of the unclaimed market has meant that group buying businesses are engaged in a free-for-all land grab of markets and merchants. Guided by... さらに表示する

プレゼンテーション 6月. 8, 2011 | Share

The State of the U.S. Mobile Advertising Industry and What Lies Ahead

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement. さらに表示する

Data Gem 6月. 2, 2011 | Share

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women. さらに表示する

ブログ 5月. 10, 2011 | Share

Creative is King When Targeting Millennials

Raised in the technology age (since the early 80s), Millennials have only known life with scores of cable channels, remote controls, and video games. In addition to these conveniences, younger Millennials can’t even imagine life without the Internet, text messaging, social media and entertainment on demand. As my 8 year-old son often asks, “Daddy,... さらに表示する

プレスリリース 4月. 12, 2011 | Share

comScore Releases March 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. さらに表示する

ホワイトペーパー 3月. 7, 2011 | Share

Lessons Learned: Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, we’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and... さらに表示する

プレスリリース 2月. 15, 2011 | Share

comScore Releases January 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month. さらに表示する

Data Gem 2月. 10, 2011 | Share

U.S. Video Advertising as a Percentage of Total Online Video Consumption

US Video Advertising as a Percentage of Total Online Video Consumption

According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant interruption to the online viewing experience, as they only account for 1.6 percent of all time spent... さらに表示する