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プレスリリース 3月. 6, 2008 | Share

M:Metrics Launches First Mobile Advertising Tracking Services in The UK

SEATTLE, Wash March 6, 2008 — M: Metrics, the mobile media authority, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, revealing the first definitive metrics for measuring mobile advertising inventory. The measurement firm reports that online retail companies such as Electronic Arts, Glu and Ebay... さらに表示する

プレスリリース 2月. 12, 2008 | Share

New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,”... さらに表示する

プレスリリース 2月. 6, 2008 | Share

comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

RESTON, VA, February 6, 2008 – comScore (NASDAQ: SCOR) today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants’ improbable victory over the previously undefeated New England Patriots, was conducted on February 3-4, 2008. With two... さらに表示する

ブログ 2月. 5, 2008 | Share

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million for Tacoda, Yahoo! plunked down $300 million for Blue Lithium, Google paid $3.1 billion for Double... さらに表示する

プレスリリース 2月. 1, 2008 | Share

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

RESTON, VA, February 1, 2008 – comScore, Inc. (NASDAQ: SCOR) today released rankings of the top U.S. Internet properties based on the number of display ad impressions delivered. Display ads are defined as any rich media or static images that are served and loaded into a Web browser, but do not include video streams, text or paid search ad impressions.... さらに表示する

ブログ 1月. 25, 2008 | Share

Interview with Surinder Siama of ResearchTalk Podcasts

I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G, Yahoo! and SEMPO that explored the potential for the CPG industry to invest in, and benefit from,... さらに表示する

ブログ 11月. 27, 2007 | Share

Display Advertising on MySpace and Facebook

As promised in an earlier blog post, I want to share with you an analysis of the display advertising delivered on MySpace and Facebook that I recently presented at the Forrester Consumer Forum. さらに表示する

ブログ 10月. 12, 2007 | Share

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial construct (banner ads defined by area with two dimensions, and existing on a page); but increasingly,... さらに表示する

プレスリリース 9月. 24, 2007 | Share

comScore Announces Breakthrough Service for Measurement of Online Advertising

RESTON, VA, September 24, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad... さらに表示する

ブログ 6月. 25, 2007 | Share

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing. さらに表示する