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ブログ 3月. 31, 2010 | Share

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of the campaigns used only video ads, one used a combination of video and display, while two campaigns... さらに表示する

ブログ 3月. 29, 2010 | Share

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues to lag other media. While consumers spend more than 20% of their media consumption time online,... さらに表示する

ホワイトペーパー 2月. 26, 2010 | Share

The comScore Data Passport - First Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. さらに表示する

ブログ 2月. 15, 2010 | Share

ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Dividends

Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by comScore. ARSgroup is a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world’s largest brands in the consumer goods, pharmaceuticals,... さらに表示する

ブログ 1月. 19, 2010 | Share

Advertising Effectiveness 101

Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up about the opportunities ahead for our industry. If you aren't familar with the program the IAB gives certification to people new to the industry who complete... さらに表示する

ブログ 1月. 5, 2010 | Share

The Click and Affiliate Marketing

Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals. Fred’s conclusion is that using clicks fails to give affiliates full credit for the value of their referrals. As you can imagine, Fred’s post resonated... さらに表示する

ブログ 12月. 1, 2009 | Share

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if you know who the user is, you can perfectly target your message, or choose not to deliver it at all.... さらに表示する

ホワイトペーパー 9月. 1, 2009 | Share

The comScore Data Passport - Second Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. さらに表示する

ホワイトペーパー 8月. 24, 2009 | Share

comScore Case Study: Federal Trade Commission

comScore provides custom analyses to the Federal Trade Commission using data from comScore’s Ad Metrix and Media Metrix tracking services. さらに表示する