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ブログ 8月. 19, 2008 | Share

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness measurement. This week, I want to revisit the topic, and perhaps amplify a few points. さらに表示する

プレスリリース 8月. 12, 2008 | Share

comScore Enhances Reporting of Ad Networks’ Audiences

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that it will provide enhanced measurement of the audiences for online advertising networks effective with August data, which will be released in mid-September. The new reporting structure will provide two sets of measures—the “potential reach” for each network and... さらに表示する

プレスリリース 8月. 4, 2008 | Share

American Apparel Ranks as Top Online Advertiser Among Apparel Retailers, According to comScore Ad Metrix

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during the month of April. さらに表示する

ブログ 7月. 28, 2008 | Share

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become increasingly important for retailers to not only understand the online marketplace but also how... さらに表示する

プレスリリース 7月. 23, 2008 | Share

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... さらに表示する

ブログ 6月. 18, 2008 | Share

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross Rating Points." I confidently answered: "reach times frequency." But the professor... さらに表示する

プレスリリース 6月. 11, 2008 | Share

McDonald’s Served Over 295 Million Online Display Ads in March, According to comScore Ad Metrix

RESTON, VA, June 11, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study based on data from the comScore Ad Metrix service that analyzes online display advertising by quick-serve restaurants (QSRs) in March 2008, revealing that McDonald’s ranked as the top online display advertiser in the United States with more than 295 million ads delivered... さらに表示する

プレスリリース 6月. 10, 2008 | Share

comScore Adds Acxiom Personicx® Segments to comScore Segment Metrix Service

RESTON, Va., June 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the addition of Acxiom’s PersonicX segments to the comScore Segment Metrix service for the U.S. market. This powerful new offering is targeted at advertising agencies and marketers seeking higher performing online media plans. Using comScore Segment Metrix, media planners... さらに表示する

プレスリリース 4月. 14, 2008 | Share

AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery of ads within online ad networks, a feature... さらに表示する

プレスリリース 3月. 27, 2008 | Share

General Motors Ranks as the Heaviest Online Advertiser Among Auto Manufacturers in January, According to comScore Ad Metrix

RESTON, VA, March 27, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study using data from the comScore Ad Metrix service that examines online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users (from both the publisher and... さらに表示する