プレス&イベント


検索

Advertising アメリカ合衆国
プレスリリース 7月. 23, 2008 | Share

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... さらに表示する

ブログ 6月. 18, 2008 | Share

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross Rating Points." I confidently answered: "reach times frequency." But the professor... さらに表示する

プレスリリース 6月. 11, 2008 | Share

McDonald’s Served Over 295 Million Online Display Ads in March, According to comScore Ad Metrix

RESTON, VA, June 11, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study based on data from the comScore Ad Metrix service that analyzes online display advertising by quick-serve restaurants (QSRs) in March 2008, revealing that McDonald’s ranked as the top online display advertiser in the United States with more than 295 million ads delivered... さらに表示する

プレスリリース 6月. 10, 2008 | Share

comScore Adds Acxiom Personicx® Segments to comScore Segment Metrix Service

RESTON, Va., June 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the addition of Acxiom’s PersonicX segments to the comScore Segment Metrix service for the U.S. market. This powerful new offering is targeted at advertising agencies and marketers seeking higher performing online media plans. Using comScore Segment Metrix, media planners... さらに表示する

プレスリリース 4月. 14, 2008 | Share

AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery of ads within online ad networks, a feature... さらに表示する

プレスリリース 3月. 27, 2008 | Share

General Motors Ranks as the Heaviest Online Advertiser Among Auto Manufacturers in January, According to comScore Ad Metrix

RESTON, VA, March 27, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study using data from the comScore Ad Metrix service that examines online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users (from both the publisher and... さらに表示する

プレスリリース 3月. 6, 2008 | Share

M:Metrics Launches First Mobile Advertising Tracking Services in The UK

SEATTLE, Wash March 6, 2008 — M: Metrics, the mobile media authority, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, revealing the first definitive metrics for measuring mobile advertising inventory. The measurement firm reports that online retail companies such as Electronic Arts, Glu and Ebay... さらに表示する

プレスリリース 2月. 12, 2008 | Share

New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,”... さらに表示する

プレスリリース 2月. 6, 2008 | Share

comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

RESTON, VA, February 6, 2008 – comScore (NASDAQ: SCOR) today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants’ improbable victory over the previously undefeated New England Patriots, was conducted on February 3-4, 2008. With two... さらに表示する

ブログ 2月. 5, 2008 | Share

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million for Tacoda, Yahoo! plunked down $300 million for Blue Lithium, Google paid $3.1 billion for Double... さらに表示する