Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding advertising. さらに表示するBy: Gian Fulgoni タグ: Advertising
Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties during the current economic downturn. さらに表示するBy: Jeff Hackett タグ: Advertising
I was looking over the most recent online ad data from the Internet Advertising Bureau and discovered some rather interesting facts. The IAB and Price Waterhouse Coopers (who compiled the data) reported that display-related advertising spending in Q4 2008 declined by 4.3% versus the corresponding quarter a year ago. さらに表示するBy: Gian Fulgoni タグ: Advertising
How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate
A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.” さらに表示するBy: Gian Fulgoni タグ: Advertising, Click rates
From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. さらに表示するタグ: Advertising, Demographics, e-Commerce, Internet Use, Mobile, 検索
I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... さらに表示するBy: Gian Fulgoni タグ: Advertising, Engagement, ビデオ
... さらに表示するBy: Sarah Radwanick タグ: Advertising, e-Commerce, Mobile, ビデオ, Rankings, 検索
RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising... さらに表示するBy: Andrew Lipsman タグ: Advertising, Click rates
Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. さらに表示するBy: Gian Fulgoni タグ: Ad Impressions, Advertising, Click rates
comScore Introduces ‘Extended Web’ Reporting For Distributed Web Content And Measurement Of Publisher Ad Packages
RESTON, VA, October 30, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Extended Web measurement (CXW), a major extension of its flagship Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement... さらに表示するBy: Andrea Vollman タグ: Advertising