プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ブログ 4月. 22, 2009 | Share

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding advertising. さらに表示する

By: Gian Fulgoni タグ: Advertising

ブログ 4月. 13, 2009 | Share

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties during the current economic downturn. さらに表示する

By: Jeff Hackett タグ: Advertising

ブログ 4月. 13, 2009 | Share

Banners Still Having a Banner Quarter

I was looking over the most recent online ad data from the Internet Advertising Bureau and discovered some rather interesting facts. The IAB and Price Waterhouse Coopers (who compiled the data) reported that display-related advertising spending in Q4 2008 declined by 4.3% versus the corresponding quarter a year ago. さらに表示する

By: Gian Fulgoni タグ: Advertising

ブログ 4月. 2, 2009 | Share

How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.” さらに表示する

By: Gian Fulgoni タグ: Advertising, Click rates

ホワイトペーパー 4月. 1, 2009 | Share

The comScore Data Passport - First Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. さらに表示する

タグ: Advertising, Demographics, e-Commerce, Internet Use, Mobile, 検索

ブログ 3月. 27, 2009 | Share

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... さらに表示する

By: Gian Fulgoni タグ: Advertising, Engagement, ビデオ

プレスリリース 11月. 17, 2008 | Share

Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising... さらに表示する

By: Andrew Lipsman タグ: Advertising, Click rates

ブログ 11月. 4, 2008 | Share

Whither the Click?

Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. さらに表示する

By: Gian Fulgoni タグ: Ad Impressions, Advertising, Click rates

プレスリリース 10月. 30, 2008 | Share

comScore Introduces ‘Extended Web’ Reporting For Distributed Web Content And Measurement Of Publisher Ad Packages

RESTON, VA, October 30, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Extended Web measurement (CXW), a major extension of its flagship Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement... さらに表示する

By: Andrea Vollman タグ: Advertising

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