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プレスリリース 11月. 15, 2010 | Share

comScore Releases October 2010 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month. さらに表示する

ブログ 11月. 10, 2010 | Share

The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertising landscape. But they would also be dismayed to see that, with digital's emergence, we have in some ways lost our roots as an industry founded on truly... さらに表示する

ブログ 11月. 8, 2010 | Share

The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how excited they are about our newly enhanced Campaign Essentials. This Carnival was a wonderful social... さらに表示する

Data Gem 10月. 28, 2010 | Share

Total Ad Impressions Delivered on U.S. Publisher Sites

Total Ad Impressions Delivered on U.S. Publisher Sites

Online advertising has grown significantly over the past year. U.S. online publisher sites delivered more than 417 billion ad impressions in September 2010, up 26 percent versus year ago. さらに表示する

Data Gem 10月. 20, 2010 | Share

Top Social Network Publishers by Advertising Exposed Reach %

Top Social Network Publishers by Advertising Exposed Reach

Ads on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent. さらに表示する

ブログ 10月. 18, 2010 | Share

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising

comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research for some of the world’s largest brands. Through this research, it has found that the quality... さらに表示する

プレスリリース 10月. 12, 2010 | Share

comScore Releases September 2010 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. さらに表示する

Data Gem 10月. 12, 2010 | Share

Creative Up to 4 Times More Important than Media Plan

Influence on Shift in Brand Slaes

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. さらに表示する

Data Gem 10月. 11, 2010 | Share

Top 10 Ad Networks in U.S.

Top 10 Ad Networks in US

Yahoo! Network and AOL Advertising reach more than 85 percent of Americans online. さらに表示する

プレゼンテーション 9月. 30, 2010 | Share

comScore Ad Metrix: Measuring the Display Advertising Market Resurgence

We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise. Much of this resurgence can be attributed to innovation occurring with ad units, ad network expansion and increased activity from ad agencies and advertisers.... さらに表示する