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プレスリリース 4月. 6, 2009 | Share

Instant Messaging Most Popular Online Activity in France

comScore, Inc. (NASDAQ: SCOR) today released the results of a study of Web usage in France, based on data from the comScore World Metrix audience measurement service. In February, more than 35 million people age 15 or older in France accessed the Internet from a home or work computer, up 19 percent versus the previous year. さらに表示する

ブログ 4月. 2, 2009 | Share

How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.” さらに表示する

ホワイトペーパー 4月. 1, 2009 | Share

The comScore Data Passport - First Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. さらに表示する

プレスリリース 3月. 31, 2009 | Share

Nearly Half of Spanish Internet Users Read Newspapers Online in February

comScore, Inc. (NASDAQ: SCOR) today released its first report on the online readership habits of newspaper site visitors in Spain, based on data from the comScore World Metrix audience measurement service. さらに表示する

ブログ 3月. 30, 2009 | Share

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking that video is complicated, or that streamers are somehow hard to reach in meaningful, measurable... さらに表示する

ブログ 3月. 27, 2009 | Share

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... さらに表示する

プレスリリース 3月. 26, 2009 | Share

comScore Releases First Data on iPhone Users in the U.K.

comScore, Inc. (NASDAQ: SCOR) today unveiled for the first time its data describing iPhone users in the United Kingdom, finding that 93 per cent of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75 per cent of British iPhone owners, making it the most popular type of mobile content consumed on the device.... さらに表示する

ブログ 3月. 25, 2009 | Share

SES New York Wrap Up

Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were raised afterward. Invariably, a key theme was what impact the economy was having on search and... さらに表示する

プレスリリース 3月. 24, 2009 | Share

Number of Hulu Video Viewers Increases 42 percent in February, according to comScore Video Metrix

comScore (NASDAQ: SCOR) today released February 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12-percent versus January due mainly to the month of February having three fewer days. YouTube.com comprised the largest share within... さらに表示する

プレスリリース 3月. 18, 2009 | Share

Flagship Phones are Strong Drivers of Online Dollar Sales Revenue on Carrier Sites

comScore, Inc. (NASDAQ: SCOR) today released data from its monthly wireless e-commerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites. さらに表示する