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ブログ 4月. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. さらに表示する

ブログ 4月. 26, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... さらに表示する

ブログ 4月. 23, 2007 | Share

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. さらに表示する

ブログ 4月. 17, 2007 | Share

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency (R/F) of an online ad campaign. We based the study on the comScore U.S. database of 400,000 computers.... さらに表示する

プレスリリース 2月. 2, 2007 | Share

comScore Networks and Federated Media Announce Measurement Initiative for Conversational Media Sites

RESTON, VA, February 2, 2007 – comScore Networks, a leader in measuring the digital age, and Federated Media, representative of more than 110 independent conversational media sites (including Digg, PROTRADE, BoingBoing and Dooce), today announced a research and development initiative designed to provide comprehensive measurement of conversational... さらに表示する

プレスリリース 11月. 28, 2006 | Share

Telephia and comScore Networks Launch “MobileWeb Metrix”

SAN FRANCISCO and RESTON, VA – November 28, 2006 –Telephia and comScore Networks today announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using... さらに表示する

プレスリリース 11月. 15, 2006 | Share

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers

Reston, VA, November 15, 2006 – comScore Networks, a leader in measuring the digital age, today released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting today, Microsoft’s new... さらに表示する

プレスリリース 11月. 7, 2006 | Share

comScore Launches Enhanced Online Media Planning Tool with Broader Insight into Consumer Preferences and Attitudes

Reston, VA, November 7, 2006 – comScore Networks, a leader in measuring the digital age, today launched comScore Plan Metrix, the next generation of its industry-leading media planning tool, previously known as AiM (Audience insight Measures). Plan Metrix offers improved usability and broader insight into consumer preferences. Importantly, Plan... さらに表示する

プレスリリース 9月. 27, 2006 | Share

U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers

RESTON, VA, September 27, 2006 – comScore Media Metrix, the leader in digital media measurement, today released the second quarter results of Game Metrix, a quarterly syndicated study analyzing gamers’ cross-platform behaviors and attitudes. The study combines the passive observation of online behavior, including visitation to online gaming and... さらに表示する

プレスリリース 8月. 1, 2006 | Share

Explosive Growth Fuels comScore Networks’ Debut on the Honomichl Global Top 25

RESTON, Va., August 1, 2006 – comScore Networks, Inc. today announced its rankings in the 33rd annual Honomichl Global Top 25 and U.S. Top 50 Market Research Firm reports. Published in Marketing News, a journal of the American Marketing Association, the Honomichl reports rank firms based on Global and U.S. research revenues for the year 2005. These... さらに表示する