comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
RESTON, Va., August 1, 2006 – comScore Networks, Inc. today announced its rankings in the 33rd annual Honomichl Global Top 25 and U.S. Top 50 Market Research Firm reports. Published in Marketing News, a journal of the American Marketing Association, the Honomichl reports rank firms based on Global and U.S. research revenues for the year 2005. These... さらに表示するBy: Andrew Lipsman タグ: Awards, Marketing Research
RESTON, VA, June 26, 2006 – comScore Media Metrix today revealed the automotive purchase intent, online visitation habits and automotive ownership tendencies of American consumers who are most likely to purchase an automobile in the next six months. This study, the first of a series of industry-specific analyses from the comScore Media Metrix “Audience... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Demographics, Internet Use, Marketing Research, Shopping
RESTON, VA, June 19, 2006 – comScore Networks, a leader in digital media measurement, today released the results of an online survey conducted among a multi-country sample to gauge which country was expected to win the World Cup tournament. Overall responses across countries were consistent, with respondents tending to vote for either their home... さらに表示するBy: Andrew Lipsman タグ: Events, Marketing Research, Sports
RESTON, VA, May 23, 2006 – comScore Networks today released an analysis based on its newly launched Video Metrix service, the first-ever monthly reporting of consumer video consumption of both content and ads across the Web along with the demographic characteristics of video viewers. Among notable trends was the marked increase in the number of consumers... さらに表示するBy: Andrew Lipsman タグ: Advertising, Audience Measurement, Marketing Research, ビデオ
RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... さらに表示するBy: Andrew Lipsman タグ: Advertising, Demographics, Gaming, Marketing Research, Media & Entertainment
RESTON, VA, May 4, 2006 – comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the world’s largest online behavioral research panel. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Internet Use, Marketing Research
RESTON, Va., April 10, 2006 – comScore Networks, the industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the state of online banking in the U.S. comScore found that the number of online banking customers grew to nearly 40 million during Q4 2005, a 27-percent increase over the previous... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Banking, Demographics, Finance, Marketing Research
IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising
New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... さらに表示するBy: Andrew Lipsman タグ: Advertising, Audience Measurement, Marketing Research, Retail, Shopping
comScore E-Commerce Sales Data Accurately Predict U.S. Department of Commerce Estimates Weeks Ahead of Their Publication
RESTON, Va., February 23, 2006 – comScore Networks today announced that its annual e-commerce sales trends for 2005 varied by less than one percent from those published by the U.S. Department of Commerce. The comScore e-commerce data were available to comScore clients and widely published in early January 2006 – a full six weeks before the U.S.... さらに表示するBy: Andrew Lipsman タグ: e-Commerce, Marketing Research, Retail, Shopping
comScore Reports 24 Percent Growth in Auto Insurance Quotes and 29 Percent Growth in Policies Purchased Online in 2005
RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitted online... さらに表示するBy: Andrew Lipsman タグ: Audience Measurement, Internet Use, Marketing Research, Shopping