プレス&イベント


検索

Ad Impressions アメリカ合衆国
ケーススタディ 9月. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising さらに表示する

ブログ 8月. 20, 2012 | Share

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online fundraising or online advertising. さらに表示する

プレゼンテーション 8月. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. さらに表示する

ホワイトペーパー 8月. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. さらに表示する

プレスリリース 8月. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... さらに表示する

Data Gem 8月. 7, 2012 | Share

Day 8: comScore at the Games

Day 8: comScore at the Games さらに表示する

プレスリリース 8月. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... さらに表示する

ブログ 8月. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. さらに表示する

プレゼンテーション 7月. 24, 2012 | Share

The Path to Scarcity

In the current online advertising ecosystem, when it comes to digital impressions, constraints are virtually non-existent. There is no scarcity, and ad prices are declining. With the industry abuzz about the emerging ‘viewable impression currency’, how will it impact the Internet economy? How do these latest developments impact what has traditionally... さらに表示する

Data Gem 7月. 19, 2012 | Share

ASOS Experiences the Facebook Effect

Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI. さらに表示する