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Ad Impressions アメリカ合衆国
ビデオ 7月. 24, 2013 | Share

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni on Kelloggs Digital ROI Boost.

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... 表示

プレスリリース 7月. 16, 2013 | Share

Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising... さらに表示する

ブログ 7月. 15, 2013 | Share

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... さらに表示する

ブログ 6月. 28, 2013 | Share

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

Viewability Benchmarks

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... さらに表示する

プレゼンテーション 6月. 25, 2013 | Share

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

Changing How the World Sees Digital Advertising

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement has come and how far the industry has to go. さらに表示する

プレゼンテーション 6月. 25, 2013 | Share

Oppenheimer Consumer Conference 2013

comScore chairman and co-founder Gian Fulgoni presents the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference. さらに表示する

ビデオ 6月. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” 表示

ブログ 5月. 28, 2013 | Share

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Key Questions for Advertising Effectiveness Measurement

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” さらに表示する

プレスリリース 5月. 22, 2013 | Share

comScore Releases April 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. さらに表示する

プレスリリース 5月. 2, 2013 | Share

comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach,... さらに表示する