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Data Gem 8月. 7, 2012 | Share

Day 8: comScore at the Games

Day 8: comScore at the Games さらに表示する

プレスリリース 8月. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... さらに表示する

ブログ 8月. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. さらに表示する

プレゼンテーション 7月. 24, 2012 | Share

The Path to Scarcity

In the current online advertising ecosystem, when it comes to digital impressions, constraints are virtually non-existent. There is no scarcity, and ad prices are declining. With the industry abuzz about the emerging ‘viewable impression currency’, how will it impact the Internet economy? How do these latest developments impact what has traditionally... さらに表示する

Data Gem 7月. 19, 2012 | Share

ASOS Experiences the Facebook Effect

Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI. さらに表示する

ビデオ 7月. 15, 2012 | Share

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. View

Data Gem 5月. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... さらに表示する

プレスリリース 4月. 24, 2012 | Share

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. さらに表示する

プレゼンテーション 4月. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. さらに表示する

プレゼンテーション 4月. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... さらに表示する