The Physics of Online Advertising
Comscore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Research.
Comscore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Research.
The results have also been cited in a very interesting article authored by Hernan Lopez, president of .Fox Networks and chief operating officer of Fox International Channels, which has just been published in the global issue of Advertising Age: http://adage.com/digital/article?article_id=137246
I think Hernan has written an important piece and I wanted to share it with you here.