360º Measurement: The Rise of the Digital Omnivore
スピーカー: Ángel Vega, Senior Business Consultant, comScore Europe
イベント: eShow - Practitioner Web Analytics
Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings to digital business.