9月 26, 2013 - イベント: eShow - Practitioner Web Analytics

360º Measurement: The Rise of the Digital Omnivore

スピーカー: Ángel Vega, Senior Business Consultant, comScore Europe

Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings to digital business.