プレゼンテーション&白書のライブラリ

3月 24, 2014

Consumers' Multi-Media Path to Purchase

スピーカー: Gian Fulgoni
イベント: Visa Payment Forum

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At Visa's annual Payment Forum, Gian describes how the consumer's path to purchase has changed as digital media meets traditional media. Further, he provides an update of the state of digital commerce and provides insights into CPG purchasing via e-Commerce. The Multi-Platform Omnivore takes center stage, and retailers and marketers must be ready to meet demands across channels.


タグ: CPG, e-Commerce