プレゼンテーション&白書のライブラリ

3月 17, 2014

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

スピーカー: Scott Joslin, VP, International Advertising Effectiveness, comScore Inc.
イベント: Órbita 2014 by Terra

スライドのダウンロード スライドのダウンロード

An event for digital media in optics of who understands viewability, innovation and segmentation.

The presentation anticipates the discussion of visibility, a trend that changes the way we buy, sell and evaluate advertising, personalization, which promises to make content delivery more assertive and publicity, and how flexibility can lead to more innovation.

タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Analytics