プレゼンテーション&白書のライブラリ

5月 23, 2014

Transparency & Data Branding in the Age of Programmatic Buying

スピーカー: Scott Joslin, VP International Advertising Effectiveness. comScore Inc.
イベント: Masterclass Programmatic Trading

スライドのダウンロード スライドのダウンロード

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.

This presentation covers several topics including:

  • Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
  • In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
  • In-flight optimization of programmatic media plans dramatically increases ROI
タグ: Ad Validation, Advertising, Audience Analytics, Programmatic Buying, Viewability