- 2015年11月19日
The Future of Mobile Measurement
Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managing Director, Indonesia, Mark Chamberlain and Comscore Vice President, Southeast Asia, Kerry J Brown, walked us through the measurement debate, discussed how to improve your understanding of the consumer at the individual level, and widen your perception of ROI to understand the real “what and why they buy”.